With many businesses on social media today, finding ways to differentiate yourself from the rest can be overwhelming. The challenge is even bigger if you are a small business with limited resources. Here are some social media strategies to help your business stand out.
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Theme Your Social Media Accounts
Theming your accounts means choosing a distinct color or using the same filters to create a specific look. This will make your accounts visually appealing, reflect your brand’s current mood, and set a unique perspective for your viewers.
Use Humor
If you compare the success of different TV or radio ads, you will understand that many customers care about brands they can easily connect with rather than products or their costs. Since humor facilitates connection, consider using it to make your social media content enjoyable.
Be Consistent
Showing up consistently on social media for your business will help potential customers identify you. Therefore, consider scheduling your content. Ensure that you interact with customers by liking or replying to their comments rather than just posting and then walking away.
Use Strong Visuals
A significant percentage of social media users are visual learners. For this reason, ensure that you upload clear, high-quality images, Infographics, and videos. This strategy will help you attract and retain more followers who may become potential customers.
Additionally, try to be as creative as possible when using these visuals. For example, you can create grid images for your Instagram page. A professional photographer can help you create photos and videos that represent your brand. Alternatively, you can find a high-quality stock photography site for your business’ visual content. If you are on a budget, consider using license-free sites.
You should also use free photo background remover to eliminate a background that does not reflect your brand. The advantage of this tool is that it allows you to be creative and add a photo background that matches your pages’ theme.
You can also add more contexts to your pictures or videos by writing compelling contexts. These captions should tell a story and add value to your target audience. Choosing words that will start a conversation will help you connect better with your followers.
Create Recurring Posts or Events
Creating various recurrent events, like hosting weekly Livestream, will also help you beat your competition on social media. You can also upload a Q & A video or post a “best of the week” tip. The aim is to create something that will motivate your followers to keep returning to your pages.
This is an excellent opportunity to showcase your creativity. Know what your audience values and prefers. You can do this by asking for opinions about what they would love to see on your platform. This strategy will make them feel valued. During these recurrent events, consider showing some personality to help your target customers understand your brand and what it represents.
Promote Your Business Culture
Many businesses on social media only focus on promoting their products or services. You can differentiate yourself from your competition by promoting your company’s culture. Helping your followers and target customers understand your organizational values and beliefs will attract their attention and motivate them to choose your business. This is also an effective way to build relationships and create a community with your customers.
Mix Up Different Content and Network Tools
If you want your firm to stand out on social media, use different content types and posting techniques. This means that you should post pictures, videos, and even plain text posts. Additionally, learn how different network tools work. This will help you determine how to use them creatively to improve brand awareness.
Using these tools will also add oomph to your social media presence. For instance, explore Twitter and how various features like Twitter lists work. You should also consider using Instagram stories, posts, live stories, or any other network tool you know about.
“How-To” content is a valuable asset that every business owner seeking to set themselves apart on social media should use. These videos demonstrate your expertise and inform your target customers that you can meet their needs. Many customers will likely purchase a product after watching a “how-to” video.
Conclusion
Social media is a powerful yet very competitive marketing strategy. Implementing the above ideas can help you build brand awareness, grow your business, and stand out.