YouTube is an inexpensive marketing tool that is great for using videos and encouraging lead generation. WooCommerce product videos can help businesses build trust with their audience and boost their SEO efforts.
Companies can create how-to videos, discuss current industry topics, share behind-the-scenes footage, and showcase products or services. You can also share your brand story and critical benefit with the videos.
An SEO strategy can benefit from YouTube videos, especially when embedding content on your website and social media.
How to Represent Your Brand Well through a YouTube Channel
Your YouTube channel is an extension of your brand and should be treated as such. As you create and customize your channel, follow these YouTube branding guidelines so you can adequately define your channel’s personality and start attracting subscribers.
- Channel name
Your channel name is associated with every video you post. Ensure it’s accurate and consistent with your other website ads and overall branding.
- Channel icon
Google recommends uploading an 800 x 800 pixel square or round image. Your channel icon looks like a Facebook profile picture. This icon will be used in all your Google apps, including Gmail. Consider using a company logo o a professional title if you’re a public person.
- Brand visuals
Put up a 2560 x 1440 px image that scales well on desktops, tablets, mobiles, and TV.
- Channel description
Your description should contain more information about your business and describe the type of video you plan to share. Search engine optimization on your profile while determining your brand’s ranking and adding relevant information to your extended family site.
- Channel trailer
Your trailer should be short and sweet (30 to 60 seconds). Focus on showing visitors your channel and what they can expect to see in your videos. Your trailer will not be interrupted by ads, which will make the user understand why they should watch more videos from your brand. In the end, don’t forget to encourage them to register.
- Channel URL
Your channel may be eligible for a custom URL if you have more than 100 subscribers, a channel image, a profile picture, and are over 30 days old.
- Channel links
Link to all other social accounts and related websites from your channel’s “About” section. Make it easy for subscribers to link you elsewhere.
How do YouTube Videos help you to Promote Your Business?
1. Build trust
Using YouTube as a trust-building marketing tool can be very effective. It’s much easier to build online trust with videos than with traditional blog posts. Seeing someone on tape is a faster way to build trust and lead to a more genuine relationship with the audience.
2. SEO Strategy will Boost
Any freelancer knows that SEO is the key to getting regular and consistent traffic to your website. However, YouTube videos can be a great way to quickly get to the first page of Google searches these days, especially since Google has reasonable control over YouTube.
By combining the two, YouTube content creation can be a quick way to build strong customer relationships and increase your marketing visibility.
3. Low Investment
YouTube is free for you and can help you instantly reach your audience and almost free of charge for you (however, you need to spend time creating a good video). YouTube offers an excellent opportunity to present your brand and services without overpaying.
So we know that YouTube has a lot of opportunities to attract customers, but how do we create such videos? Below are some helpful tips for creating entertaining videos to attract more customers.
Tip #1. Tell Your Brand Story
Every company has a story to share, and nowadays, branding is the key to standing out from the competition. Telling your brand story is one way you can use video to build awareness and customer loyalty. This way, you can use your brand story to introduce your audience to the company’s values and culture.
Today, people want to understand whom they buy from and not just focus on a product or service. For example, in these videos, you can discuss your company’s environmental goals to reduce its carbon footprint or how you are helping communities in need.
Tip #2. Introduce Your New Products via Video
Do you have a digital product you are trying to promote for your small business? Creating a detailed video that introduces people to the product, answers common questions, and sells your idea can be very effective. This is closely related to the idea that video can quickly help build trust between your business and your customers.
Tip #3. Showcase customer testimonials
If you have been in business for a long time and have earned the respect of many loyal customers or clients, use a YouTube video to show some of these people or companies giving honest reviews of your products/services are effective and inexpensive advertising and marketing tools.
Tip #4. Share How To videos
Since people turn to search engines when they have questions or want to know how to do something, you can create how-to videos that answer the questions your audience is asking on search engines like Google. Yes, this can be very useful in helping you appear first in the search results and increase your business.
Tip #5. Figure out what your audience wants
With any content you create, you must ensure that it meets the expectations of your audience. Whether you’re writing a blog post or creating a video, start by learning about your audience and what content they want to see from you.
If you are starting to promote your YouTube channel, look at your competitors or other video creators in your industry. See which of their videos are getting the most views and engagements. This will give you an idea of what topics your audience wants to know about and what kind of videos they like.
Tip #6. Incorporate attractive thumbnails
Video thumbnails are the main images that viewers see when they scroll through the list of video results, and your image can have a significant impact on the number of clicks and views on your video. YouTube will create multiple image options for your video, but we recommend submitting your image.
YouTube reports that “90% of the top videos on YouTube have custom thumbnails.” When filming, consider high-quality images that reflect your video. YouTube recommends using a 1280 x 720-pixel image to ensure your idea fits all screen sizes. You must verify your YouTube account by entering the verification code to upload a custom image.
Tip #7. Share Video Footage of Business Events
A loyal audience wants to see as much of you as possible, especially if you have a unique business culture or brand. Behind-the-scenes content is a great way to connect with your audience and build rapport, trust, and friendship.
Transparency suits your company, especially when customers are more attentive to what they buy. They want to ensure that companies are aligned with their behaviors and values. You can share photos of business gifts, events, team presentations, and personal information of team members.
A solid social media strategy is vital for every small business, and you must share your YouTube videos to increase your reach to your audience.
If you have Facebook, Twitter, LinkedIn, or other social networks, share your videos with your audience here instead of waiting for traffic to go straight to your YouTube channel.
Have you used YouTube to promote your business online before? Feel free to share your thoughts below.