Did you know that 91% of marketers worldwide rely on content marketing to create brand awareness? So, if you’re looking to maximize your business potential in 2023, you need a solid content marketing strategy.
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Here’s what you need to know about content marketing and how to use OKR methodology to track your performance.
What Is Content Marketing Strategy?
Content marketing means creating digital content like blogs, podcasts, videos, and social media posts to reach your target audience. However, a content marketing strategy means making compelling, engaging, and authentic content. Your content should sound less like marketing and more like natural storytelling to add value to your audience.
What Is Mean By OKR?
OKR stands for objectives and key results, a framework that measures performance in various business strategies. An OKR tool transforms your key performance indicators (KPIs) into clear goals and tangible metrics. This makes the OKR methodology ideal for your 2023 marketing strategy.
Why Content Marketing Matters In 2023
Content marketing trends show that marketers should pay great attention to their strategies in the future. That’s because a content marketing strategy helps your business in the following ways:
- Generating leads and increasing conversion rates
- Increasing customer trust and loyalty through relatable content
- Boosting brand awareness to keep your products top of mind
- Improving search engine rankings and organic traffic
- Solving customer problems and challenges
- Educating your audience about your products or services
Types of Content Marketing for Your Strategy
The most popular content types for digital marketing include the following:
- Company website: Your landing page, about page, and contact page help increase your search rankings and drive conversion.
- Social media: Platforms like Facebook, Twitter, Instagram, Snapchat, LinkedIn, and Pinterest are excellent for reaching your target audience with engaging content.
- Videos: Use video content to inform your audience about your brand or product on YouTube, social pages, or the company website.
- Blogs: Write about your products, offer troubleshooting guides, and build internal and external links to create an evergreen blog.
- Infographics: Showcase your products, industry data, or other information using visuals and simple statements, mainly if your business deals with complex content.
- Podcasts: Create audio content to engage and entertain your customers on platforms like Spotify, SoundCloud, Google Podcasts, and Apple Podcasts.
- Sponsored ads: Pay for digital ads on social media, search engines, and websites to reach a broader audience.
How To Build A Content Marketing Strategy
Marketers are easily overwhelmed by the types of content they must create and share with their audiences. Follow the steps below to create a successful content marketing strategy.
- Identify Your Marketing Goals
Your goals may be to improve sales, increase traffic, gather high-quality leads, or boost your industry reputation. Balance these goals with consumer needs so that your content converts them into paying clients.
- Set Your KPIs
Determine which marketing KPIs are most important for your strategies, such as website visits, email subscribers, social shares and comments, or sales. Use OKR methodology to set goals to achieve these KPIs. Some examples of marketing OKRs include
Objective: Increase sales by 30%
Key results:
- Increase conversion rate from 5% to 10%
- Get product reviews from 5 industry experts
- Increase website session time from 5 minutes to 10 minutes
- Launch a marketing campaign with the top 3 influencers
As you can see, the difference between OKR vs KPI is that your key results break down your KPIs into achievable targets. This approach makes your content marketing strategy more effective and manageable.
- Understand Your Audience
Gather demographic data and customer feedback to know your target customers, then build buyer personas to help you target your marketing content. Use tools like Google Analytics, Facebook and Twitter insights, and web forms to conduct your audience research. Include customer pain points, behaviors, preferences, and challenges to build buyer personas. This way, you’ll create marketing content that resonates with them.
- Choose the Right Channels
The data from step 3 above will also reveal where your target audience prefers to engage with your brand. For example, if most of your engagement comes from your YouTube channel, create more video content and share links on all your other platforms.
- Choose the Ideal Content Types
Every 2023 marketing strategy should include blogs and social media posts but explore other content types to increase engagement. Get creative and repurpose your content by adapting blog posts into videos or cross-posting photos and graphics on Pinterest and Instagram.
- Work with A Schedule
A content calendar helps you to coordinate your content marketing strategy. It can be as simple as noting the publishing days on your Google Calendar app or using a content scheduling tool like Monday.com, Hubspot, or SproutSocial to automate the process.
- Create and Distribute Your Content
You can create fresh content yourself or outsource to an agency. Note that the most considerable cost of content creation is time, so include revisions and edits in your production schedule. Queue the content for distribution on your company website, social pages, and other channels.
- Monitor Your Performance
Track your content marketing trends using the built-in analytics tools in your social pages or with project management or CRM tools like Salesforce. Also, use an OKR tool to keep your marketing campaign on track and adjust your strategy over time.
Expert Tips for An Effective Content Marketing Strategy
Since every marketer is looking to improve their 2023 marketing strategy, here’s how to stay ahead of the competition.
- Empower your customers to solve their pain points rather than stating your product’s features and pricing.
- Create content for the buyer’s journey’s awareness, review, and decision stages. For example, “what is X” content for awareness, “how to X” for consideration, and “X versus Y” for the decision stage.
- Maintain a consistent brand tone and image across your marketing channels.
- Match your content distribution schedule to your customers’ behavior. For example, a home repair contractor can publish maintenance tips for seasonal changes, such as preparing your home for the winter.
- Include social media sharing buttons or encourage your audience to share your content to expand your reach.
Conclusion
Use this guide as a starting point for your content marketing strategy. Add Profit.co to your marketing toolkit to use the OKR framework to set goals and monitor your performance. Contact Profit.co and learn more about the OKR methodology for your content marketing strategy today.
Author Bio:
Nisha Joseph, Content Manager, Profit.co
In her current role, she leads the content marketing team with experience in various fields, such as science, education, law, and management. She is a well-rounded individual with diverse interests and skills.
Linkedin: https://www.linkedin.com/company/profit-the-metric/
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