It’s no secret that content marketing is a powerful tool for building your brand, generating leads, and boosting sales. But the problem with content marketing is that it’s always changing.
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The strategies that work right now won’t necessarily work in a few years. You need to stay on top of trends, or you’ll find yourself falling behind.
To help you stay on top of the latest trends in this ever-evolving field, we’ve put together this list of 10 trends that will dominate 2023.
What is Content Marketing?
Content marketing is a strategy that uses valuable, relevant, and consistent content to attract new customers, build brand awareness, and increase revenue.
The idea behind content marketing is simple: create high-quality written or video content that addresses the needs of your audience. Then distribute this free content on platforms where they’re likely to see it like LinkedIn groups or social media pages.
The goal is to establish yourself as a thought leader in your industry and build trust with your target audience. Once you’ve established yourself as an authority on the topic, you can use this credibility to promote other products or services that will help them.
Content marketing is a highly effective way to build your personal brand and attract new clients. The key is to create content that’s valuable and relevant for your audience. If you do it right, they’ll share your content which will help grow your network and increase exposure.
Content Marketing Trends You Need To Know 2023
Content marketing is a growing trend and it’s becoming more important for businesses to create valuable content that their customers want to read. Here are some trends you should know about:
1. Short-form Video
Short-form video is the fastest growing content marketing format. According to HubSpot, short videos produce higher ROI than other content formats. From Tiktok, Facebook Reels and Youtube Shorts, short-form video is becoming the preferred way to engage audiences. This is because it’s easy to digest, fun and interactive.
2. Blog Repurposing
Blog repurposing is a content marketing trend that’s becoming more important. With the rise of social media, businesses are now looking to repurpose their blog posts into video and slides. This is because it’s easier to reach audiences, build a brand and create leads.
The benefit of blog repurposing is that it allows you to use the same content over and over again in different formats. This helps increase your reach, engagement and brand awareness.
3. Voice Search
Voice search is a content marketing trend that’s becoming more important. With the rise of voice-activated devices like Amazon Echo and Google Home, people are searching for information using their voice rather than typing into the web browser. A report by Oberlo estimated that 40.2% of the US population uses voice search in 2022. This is because people are turning to their smart speakers for help with a variety of different tasks including making shopping lists, checking the weather and getting directions. As a result of this growing trend, brands need to ensure that they have content on their website that’s optimized for voice search.
4. Virtual Reality
VR is becoming increasingly popular, with analysts predicting that it will be worth $766 billion by 2025. Brands can use VR to create immersive content experiences that users can explore by moving through the world on their phone. This is particularly useful for brands selling products that are difficult to explain, such as furniture or electronics.
5. Audio Content
Podcasts and other forms of audio content are becoming increasingly popular. Users often prefer listening to a podcast than reading an article, which means that audio content can be a good way for brands to reach their audience. Podcasts are especially useful for brands that want to create content that’s easier to digest than text-based content. This can be particularly helpful when you’ve got a lot of information to share but only a short amount of time.
6. Influencer Marketing
Influencer marketing is a form of marketing in which you partner with influential people to promote your brand. Influencers are people who have large online followings and can influence the purchase decisions of their audience. Many brands use influencers as part of their advertising strategy because they know these types of ads are highly effective at driving sales for them.
7. User-Generated Content
You’re probably familiar with user-generated content (UGC). It’s the stuff that your customers or clients create to express their opinions, experiences and ideas about a particular topic. User-generated content has long been one of the most valuable types of content because users are much more invested in sharing their own experience than they would be if they were simply reading something that was written by a company or industry expert. UGC is also great for engagement because it gives readers an outlet to interact directly with brands through comments, likes, shares and even product reviews.
8. Artificial Intelligence
Artificial intelligence (AI) is the next big thing in marketing. From chatbots that answer questions and make purchases to image recognition software to create videos with simple props which automatically determines which images will resonate with your audience, AI has an endless amount of applications for brands looking to increase their engagement rates.
Conclusion
As you can see, content marketing trends are constantly evolving. It’s important to stay on top of these changes and keep up with what your audience is looking for. Consumers are demanding unique and informative content, so keep your audience in mind when creating your strategy. The more you know about what they want from you, the easier it’ll be to develop content that meets their needs and makes them happy.