With so many social networks to choose from, it’s easy to lose track of which ones are worth your marketing time and effort. With the proper strategy in place, however, you can leverage the power of social media to drive traffic and leads back to your business website with little effort. Here are nine steps to creating an effective social media marketing strategy for your company or organization. You can try it for any business, such as a company specializing in creating custom boxes with logos, etc.
Why Need an Engaging social media Policy?
Creating an engaging social media marketing strategy can seem overwhelming, but it doesn’t have to be! By following these nine steps, you can create the most effective social media marketing plan possible to reach your audience, grow your brand and boost your sales.
Define Your Goals
Before creating your social media marketing strategy, you must define your goals. Is it generating sales? Building brand awareness? Increasing followers? Identifying a target audience? Defining your goals will help you know where and how to focus your efforts. In other words, defining your goals is the foundation for all of your work in the coming months. If you haven’t already done so, set some SMART objectives for each goal: Specific, Measurable, Achievable, Relevant, and Timely.
Who is your Audience?
Knowing your audience is the key to success on social media. Look at the people who engage with your content and ask yourself: Who are they? What do they like? What time of day do they usually like to use social media? Which platforms are they on most often? Once you know this information, it will be easier for you to create a strategy that will resonate with them. For example, if your followers love Instagram stories but rarely check their Facebook feed, this would be a great place to focus more energy.
Research your competitors
Social media marketing is all about engaging with your audience and customers. To do so, you need to know who your competition is. There are a few ways you can identify your competition. One way is by using social media listening tools like Mention or Hootsuite. These tools will help you find the most popular hashtags, keywords, and conversations related to your niche on social media sites like Facebook, Twitter, Instagram, Pinterest, etc. The other way would be to search for them on Google or any other search engine.
Create Content that Resonates
Social media has become a vital part of any business’s marketing strategy. Creating a social media marketing strategy is the best way to ensure your brand stays relevant. A social media marketing strategy is about staying organized, following the proper steps, and being consistent with your posts. Below are nine steps that will help you create an engaging social media marketing plan.
You need to know what you want out of the social media accounts for the plan to be successful. For example, do you want more followers? Do you want people to click on a link? Establishing specific goals will help you track what’s working and what isn’t so that adjustments can be made if necessary.
Plan and Schedule your Posts
Planning your posts is one of the easiest ways to ensure you’re making the best possible use of social media marketing. Make a weekly schedule and plan what content you’ll post and when. You want to refrain from posting things willy-nilly because it will appear very unprofessional. If you need to improve at coming up with content ideas, spend some time on social media platforms like Instagram or Pinterest and see what posts people engage with most. Then, try emulating those ideas and using them in your posts!
Analyze and Adjust your Business Goals
The first thing that you need to do is analyze what your competition is doing. Once you have a clear understanding of their strategy, it’s time to adjust your strategy. Follow the steps below:
- Create a plan for yourself, and ensure that you have all the pieces in place before you start. This will help avoid any significant stumbling blocks along the way.
- Be innovative and creative with your ideas, but stay within your brand identity and core values.
- Set realistic goals and follow through with them by creating a timeline and sticking to it as closely as possible, even if things don’t go according to plan.
- Be willing to take risks but be mindful of how much risk you are taking on at one time.
Collaborate with Other Brands
Collaborating with other brands is the best way to create a social media marketing strategy. The more you can connect with your audience, the better. Plus, when you collaborate with others, it’s easier for your audience to find you and interact with you. Here are some ways that you can collaborate:
- Hire a company or freelancer who specializes in social media marketing
- Join online communities for bloggers and influencers in your industry
- Network at events that are relevant to what you do
- Create campaigns together with other brands that have similar values
- Ask for feedback from people on social media platforms
- Sell products together with other brands
- Share customer stories (even if it’s not about your brand)
Invest in Paid social media
It is worth investing in paid social media even if you are not a Fortune 500 company with a $50,000 marketing budget. Paid social is the holy grail of advertising and will allow you to reach more people for less money.
There are many different ways you can pay for ads on social media, but the most popular one has to be Facebook Ads. To get the most out of your campaign and maximize the return on investment (ROI) that you get from your ad campaign, make sure that you include a call-to-action at the end of each post so that people know what they need to do next and have an easy way of getting in touch with your brand.
Always be learning
Social media is a powerful tool, but it can take time to know where to start. Here are nine steps you can take today to help you build your brand and set up your social media marketing strategy.
- Figure out what you want your business’s voice and story to be on social media
- Consider the channels you’ll use (e.g., Facebook, Twitter)
- Determine who the audience is for each platform
- Develop an editorial calendar with content ideas for posting on each channel