Why Micro-Influencers are Winning Marketing this Year Marketers are trying to take advantage of influencer marketing strategies while the iron is hot. It is the latest buzzword in the marketing arena, and both consumers and brands are relying on influencers for their own reasons. While consumers consider influencers a reliable source of information to base their purchasing decisions on, to marketers they are a bridge between brands and a target audience. However, not every company can afford big-name celebrity influencers as they are very expensive. These Macro-influencers are mainly for those large companies with deep pockets to work with. But if you run a small business and still want to take advantage of the influencer marketing tide, then consider collaborating with micro-influencers. In fact, micro-influencers are taking the market by storm. What’s more incredible is that even the bigger companies are interested in working with influencers who have less than 1 million followers. There is more than one reason as to why micro-influencers are winning in the world of marketing, and why they are more influential than many big influencers. This post discusses those reasons. #1. They Are More Accessible Than Ever Micro-influencers have become more accessible to brands than ever, currently being a reliable option for creating a highly effective and affordable internet marketing strategy. Not just the smaller brands, but the bigger ones are also eager to work with micro-influencers to reach a more relevant audience. The micro-influencer strategy has already been proven to be highly useful […]
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