Social media platforms have the power to grow your small business into a huge empire. Hence staying away from a few blunders will be better for your social image. Understand that once your private content has been posted on social media, it is not in your control. Anyone can use that content for any purpose. Remember that posting on the internet means letting the public know about every detail. Big brands and businesses have their social media posting accounts to post regarding their services and portray their image. But in the guise of posting on social media, you cannot post recklessly.
Here is the list of a few blunders that you should avoid doing on the social media platform. Let’s have a look
- Not up to date with current trends
Post when you are familiar with all the current social media trends and updates. Posting irrelevant content without researching will harm your image. Keep a watch on your language and tone. Social media accepts the same casual language that is used for interaction with friends and colleagues. Keep a check while posting and remove profanity.
- Posting without Proofreading
It leads to misinterpretation when a brand or a business posts content with grammatical or spelling errors. These blunders are enough to make the community think about your negligence. Posting content without proofreading is enough to make your clients think twice before trusting you with their business needs. So, always proofread the piece of content before posting or pass it on to the experienced social media experts.
- No boring content
The audience actively engages in posts when it has that creativity and spice in them. Boring content will lack engagement, and hence it won’t reach a larger audience. You can post something interesting to hook your followers. Your creativity is going to take you towards more likes and engagements. Moreover, boring content may lead to a sudden drop in your following list.
- Self-Promotion all the time
Let’s take the example of any cosmetic brand. They never say buy the product, but they always show how the product will look on you. The same is with any brand or business, always doing self-promotion harms. You should avoid using the call to action every time like “read our blogs”, “subscribe to our newsletter”, etc. This looks good in a while but not every time. Your posts and content should empathize with your followers.
- Inconsistent Branding
Being a brand, it is a must to have a color scheme as most of the time, this is the most observed thing by people. Many clients observe the consistency because it lets them trust you for their branding needs. If you are doing business, you must be aware of the color schemes and aesthetic maintenance. Having a consistent color scheme helps your brand is getting recognized. You cannot post one color on the post and another color on the other post.
- Un-optimized images
Using high-quality HD images reflects your image, and your audience always expects you to post optimized pictures. Your followers can get easily disappointed if you post blurry and non-clear images. If your posts are eye-catchy and pleasing, you might see an increase in your follower’s list and an increase in your engagements.
- Never post insufficient Content
Social Media has become a new source of information. Many online users are in search of information that is effortlessly available to them. It means you should post accurate and easily accessible information about your business and services.
- Online confrontation
Online confrontation should remain invisible to your audiences. Social media is a platform where your competitors or haters may comment to spoil your brand or business image. Sometimes you may even get feedback on your service from customers in your comment section. These things are quite common, but you should avoid being rash or rude. Instead of commenting back in an irrational tone, either ignore the comments or solve the matter offline.
Summing it up:
Be careful about what you post on social media because your brand name and recognition are interlinked. If you get feedback from customers try to revert in no time with courtesy. The way to solve things online reflects your professionalism and positive attitude.