WooCommerce is an incredibly flexible platform in part due to its plugins. These plugins or extensions range includes store management aids, payment facilitators, shipping tools, as well as 88 digital marketing aids. With so many plugins it can be difficult to determine which you should use, especially as many can increase the cost of your digital marketing efforts. What follows is a list of the most popular WooCommerce marketing extensions, sorted by most in use.
WooCommerce is, according to this WooCommerce specialist development company, the world’s most popular eCommerce platform, especially with the internet’s most visited websites. It, therefore, comes as no surprise that the most used marketing plugin for WooCommerce sites is perhaps the most authoritative name on the web: Google.
Google Analytics gives users basic eCommerce analytics for free or advanced eCommerce tracking for a fee with Google Analytics pro. It allows you to learn which channels are driving the most traffic to your website so you can adjust the channels that you focus on. It also allows you to track the flow of users through the website, so you have a basic idea of which pages you should be improving to support your conversion funnel.
The second most used marketing plugin is called Jetpack, and it gives users free security, insights and monitoring. As its name suggests, it’s built to help give websites a flying start, and does so by
- protecting data via authenticated customer logins;
- preventing brute force attacks;
- giving easy-to-consume data reports on orders, trends and traffic;
- monitoring for downtime and instantly notifying you;
- offering a shipping service that gives users discounted prices and label-printing.
Facebook for WooCommerce
Facebook for WooCommerce is the third most popular marketing extension on WooCommerce, and it is designed to do three things:
- Sync the products you sell on WooCommerce to a Facebook store so you can market and quickly drive traffic to your website from your Facebook store. You can also quickly create Facebook and Instagram ads for specific products.
- Use Facebook pixel, which allows you to do ad retargeting based on browsing behavior, allowing you to capture leads you might have missed out on.
- Engage customers via Facebook Messenger, allowing customers to talk with your business both on your website and on Facebook – continuing the conversation across channels.
Facebook for WooCommerce is also completely free to download and use.
Mailchimp is one of the most popular eCommerce tools on the web and hails itself as the world’s largest marketing automation platform. It syncs WooCommerce customers, as well as their purchase data, so you can more easily use targeted campaigns. It has rich CRM features, including automatic follow-ups, product recommendations, abandoned cart recovery, as well as marketing ROI measurement, something useful for any business.
It’s a great help along the conversion funnel, as it allows you to automatically embed a pop-up form that converts website visitors to subscribers, allowing you to secure interested potential customers as a future sell. Mailchimp for WooCommerce is also free.