Creating a website that showcases your products or services is the way to go in 2019 if you just want to have a business. But if you want to have a business that outshines the competition and is able to feed your sales funnel and convert visitors you’ll have to be more strategic. You’ll need to create landing pages that can capture emails or instantly lead your visitors through the sales pipeline.
In fact, we can divide landing pages into 2 different categories based on their goals and purpose:
- Reference Landing Pages
- Transactional Landing Pages
While both of these types will try to achieve the same goal which is a sale they will implement different strategies to do it.
Whichever type you choose to go with you’ll have to be precise with this process as there are various steps that are involved and each one of them has its own importance.
Creating a highly effective landing page also requires both technical and analytical skills, not to mention that you’ll have to call to arms your imagination.
Fortunately, there are more than enough tools, successful landing page examples and templates out there that will make your job easy.
At the end of the day creating a landing page is vital for every online business and a skill that every digital marketer needs to have. Fortunately, it is not nuclear physics so as long as you have access to knowledge and time to invest in, you will be able to create a delightful experience for your visitors.
Check out this astonishing guide and find out how to create a gorgeous landing page.
Also published on Medium.