How Personalization Can Enhance Your Email Marketing Efforts

When you send out a customized email, ensure that it’s more than just using the first name of your customers. Personalization is so much more than that. It can help you multiply your sales and generate more revenue.

However, if companies don’t consider sending out more personalized emails, customers might even walk away from them. 52% of customers report that they will change to a different brand if they don’t get personalized email communications. Also, 65% of businesses report that they will move to different brands if vendors don’t use personalized email communications for their companies.

This infographic by PostFunnel is explaining how email marketing can be enhanced using Personalization. Here are three ways in which you can use personalized email communication.

1. Celebrate Your Customers’ Birthdays with Special Discounts

A birthday is always a special and apt occasion to send out personalized email communication to your customers. You can wish them happiness on their birthdays, send them special greetings, and show them that you care about them.

Brands like the Banana Republic use this strategy. They make sure to send their customers a special discount or offer on their birthdays.

2. Offer Category-Based Discounts

Many brands send discount coupons or offers to their customers. However, you need to make sure that discounts and offers are related to their preferred shopping categories. You can leverage your customer data and use it to implement this strategy.

This will ensure that your communications are more focused and true to your customers’ interest. This will not only make them feel special but also motivate and excite them to make a purchase.

By implementing this personalized email marketing strategy, IncStores managed to gain 750+ new subscribers each week. The brand also managed to grow its email list by 300%.

3. Tell Personalized Stories

Personalized stories are probably one of the best ways to make your customers feel special and encourage them to make a purchase. You can leverage your customers’ data and interactions to create a personalized story for each of them.

Personalized emails like this can take your customers down to memory lane and help you build a relationship with them. For example, easyJet sent tailored emails to their customers talking about their travel stories in the last 20 years.