The Short Answer: Quite a Bit
Mobile devices are each like individual nodes in a neural net. Think of every Internet of Things (IoT) device as a neuron in the “brain” of humanity. In fact, this slightly under-represents the reality. There are less than 8 billion people on the planet, or in the vicinity of that sum, and there are over 86 billion neurons in a single brain. In contrast, there are around 10 billion IoT devices worldwide.
So there are enough IoT devices to make up a large fraction of the human brain; about an eighth or a ninth of it, in fact. Some interesting facts develop when you look into this data. There are more than 1.25 IoT devices for every person on the planet. Tech pros have learned how to leverage that data toward continuing expansion of technology. The holy grail of this is total decentralization; it’s been whispered on the winds of tech for over a decade at this point.
The basic idea is to share data processing, transfer, and management between those 10 billion IoT devices. Chief among them are “smartphones”, and other mobile devices like tablets. They act like “nodes” in a human brain. These “nodes” each reap and distribute data. That data can be utilized for marketing purposes, and in fact, this is already a very common practice.
Don’t misunderstand. We’re not talking about niche data miners like Cambridge Analytica. (If you’re unfamiliar, this group was at the forefront of a social media psychological operation. Said operation used traditional Facebook data capture techniques to harvest data it shouldn’t have had access to.) In this writing we’ll explore ways legal harvesting of mobile data helps businesses transform.
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Data Leverage Facilitates Optimized Online Sales
Quite a market exists in eCommerce, and mobile data is, at least in part, driving it. You’ll find some additional information on eCommerce optimization specifically through a variety of sites calibrated toward expanding online visibility. For a good example of an option you might be able to take advantage of, check this link.
Essentially, cutting-edge tech companies have learned how to leverage mobile data toward increased conversions for eCommerce platforms. Such data can show traffic patterns of target clientele. Buying patterns can be established. Acquisition thresholds can be determined. Where do people buy, when do they buy, with what, and how much?
All those questions have answers that the tech industry now has the capability to answer on a daily basis, up-to-date, worldwide.
A 10,000 Mile View of the Trends
Big Data refers to a sort of merger between cloud computing and IoT devices. Basically, decentralized infrastructure hosted through the cloud facilitates larger data sets and a swifter interpretation of the information they contain.
Now cloud computing isn’t total decentralization; it’s up-scaled decentralization, it’s a step toward the total solution. As yet a totally decentralized web doesn’t exist. That is the direction things are heading, we aren’t there yet. However, mobile data is making it possible. Just to give an idea you can hang your hat on, consider your “Google Maps” application.
How does it know what traffic is going to look like on the road you’re traveling down? Well, other drivers who have GPS technology on their phone feed travel data to a cloud computing server array which provides it for the app. So when you see high traffic in an area ahead, you can be sure there are quite a few cars that have web-connected smartphones.
Your eCommerce platform might leverage this data toward buying opportunities for clientele. How long do they spend in traffic daily? Five minutes? An hour? Do you sell products they could use while they’re driving? You can send marketing notifications at times corresponding with their release from traffic.
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Shifting With the Times
Businesses worldwide are successfully leveraging data from mobile devices toward increased, profitable conversion. Utilizing technology to capture and interpret data from mobile tech is key to future profitability. Definitely, it makes sense to capitalize on this trend now, while the market hasn’t totally transitioned.