Nowadays, no business can survive without having a website. But having a website isn’t enough; you need to generate traffic for your website. Any business owner will say their biggest target is increasing their sales. And that can be achieved if you attract more customers to your website.
Driving more traffic to your website can lead to increased conversion rates, sales, and profits. By employing effective strategies, you can ensure that your website appears on the first page of Google search and is discoverable by most users, as 92.96% of global traffic comes from Google Search, Image, and Maps.
Here are five ways you can drive more traffic to your website.
- Relevant Keywords SEO:
Efficient SEO strategies help generate more traffic. SEO is fine-tuning your website to get it ranked on the first page of Google search results. There are several SEO practices you can employ, but the most crucial is incorporating relevant and local keywords into your site. Keywords are terms customers use to search for the products and services your business offers. Include relevant keywords that local people use to find your business in your Meta title, URL, headers, page title, Meta description, content throughout the website, etc. Hence, you must design your website thoughtfully so your website appears at the top whenever a person searches a specific keyword.
46% of Google searches are for a local business or service, so it would be more beneficial to acquire SEO services provided by a company operating in your area since they will have a thorough understanding of the local market and target audience. For example, if you live in Denver, Colorado, you can utilize Denver web design, website maintenance, and SEO services by Thrive Engine.
- Have a Business Blog:
Your business can increase website traffic manifold by incorporating long-form content. And the best way for that is to have a business blog. Having a business blog allows you to regularly publish new, updated, and relevant content on your website. According to statistics, companies get 97% more links to their website when they blog. And the businesses that blog get 55% more website visitors than those that don’t blog. There are dual benefits of blogging since when it results in traffic increases, it ultimately leads to a corresponding increase in ROI. According to a report, marketers with blogs generate 13 times more positive ROI. After all, it’s all about adding and offering more value to your website.
When visitors land on your website, there should be some useful, engaging content on it to grab their attention. Blogging is extremely helpful as it integrates many SEO strategies, like integrating local keywords in your blogs, etc. Writing relevant blog content is the best and most interactive way of letting people learn more about your business, and this also attracts more users to the site.
- Use Social Media:
Social media platforms are becoming a hub for businesses nowadays. You can increase traffic to your website to a great extent by using social media platforms intelligently. Every seven in ten people in America use social media, which is more than two third of the population.
Make business profiles on all platforms like Meta, Instagram, Twitter, YouTube, Pinterest, etc. These platforms boast specific features to help businesses grow like Meta introduced an automated lead generation feature for businesses to generate an automated chatbot within the messenger that links to content. On Instagram, you can run sponsored ads or add links to stories where all it takes is just swiping up for viewers to come to your website. Similarly, YouTube and Pinterest generate the most traffic to a website.
In the realm of social media, don’t forget social media influencers. You should partner with them to promote your products. This is an extremely helpful strategy. You will get a chance to tap into the influencers’ huge audience as people instantly go to a page when their favorite influencer posts reviews, links, discount codes, or even a simple recommendation.
- Build Backlinks:
To generate more traffic, you need to get a higher ranking by Google, for which you need Google to trust your website and consider it credible. One way to add to this trust is by adding backlinks. Backlinking is when a website adds links to another through an anchor text. In simpler terms, other websites add your website’s link to their page.
There are different ways of building backlinks. You can curate guest posts for other websites and place links to your products, blogs, or website on them. You can also pay other websites for backlinking, etc.
Backlinking increases traffic to your website in two ways. First, Google picks up on backlinks, and when industry influencers and complementary businesses have backlinks to your website, it builds Google’s trust in your website. It ranks your website higher in search results generating more traffic. The first page of search results on Google has, on average, 3.8 times more backlinks than positions two to 10. Second, when you build backlinks with reputable companies, you reach out to their audience and customer base and drive them to your website. Thus, it introduces your business to new audiences.
- Email Marketing:
Email marketing is one of the most efficient and definitive ways of generating more traffic to your website. Email marketing allows you to be in direct contact with potential and existing customers. This is extremely helpful in creating long-term relationships with customers and increasing customer loyalty. You can update customers about offers and discounts through email, attracting more viewers. Make sure to use enticing keywords in the subject to intrigue the customers. Even small, thoughtful things go a long way, like mentioning the customer’s name in the email. You need to increase your email listing to generate more traffic through emails.
You can make customers sign up for your newsletter using email. Make them view full content after they sign in. You can update them through email about new content. Send exclusive discount codes and news etc. Ensure to add links and call-to-action buttons. Also, make sure the emails you send are mobile-friendly. If the links in the email are easy to see on mobile, there are higher chances of generating more traffic. As 49.1% of all emails are read on mobile, it needs to be easy for mobile users; otherwise, you will lose potential viewers. Provide them with real exclusive and targeted content.
A successful business manages to attract more traffic to its website. With a good and thoughtful website design and the right strategies, you can easily generate more traffic. Go through these five guaranteed ways that will help you drive traffic to your website.