According to Expert Market Research, the global digital marketing market is currently valued at over $305 billion. Digital marketing agencies exist because businesses need a way to reach their customers.
They can help businesses and individuals reach their target audiences on the internet more efficiently, something these businesses and individuals can’t do on their own.
The best marketing strategies are ones that help businesses reach their target audience, but for many companies, this can be difficult. The internet is filled with noise, and it’s hard to find the right channels to communicate with your customers. That’s where digital marketing agencies come in. They help you develop the right strategy for reaching your audience.
Law firms are no exception to this. They need to work on cases and with clients regularly to thrive, and digital marketing agencies can help them in that regard.
Here are a few reasons why law firms need to work with digital marketing agencies:
#1 Better SEO Solutions
Search engine optimization (SEO) is an essential part of digital marketing. If you don’t have SEO to help your business rank higher in search results, you won’t get any traffic. If you don’t get any traffic, your business won’t grow as quickly as it could be growing.
That’s why it’s so important for law firms to work with digital marketing agencies that can provide better SEO solutions than the law firm would be able to do on its own or with just the help of in-house employees. Law firms are often focused on the long-term benefits of SEO. But they are less likely to take advantage of short-term benefits such as increased lead generation and more qualified leads.
By working with a digital marketing agency, law firms can better leverage their online presence and increase their online visibility.
Take the case of Hollingsworth Kelly Law Firm. Working alongside The Page One Lawyer’s experts, the firm was able to double its traffic in just 12 months. Such growth is only possible when you’re working with a digital marketing agency, especially one that’s experienced and specializes in marketing for lawyers and law firms.
#2 Find Suitable Keywords for Better Search Rankings
When you’re looking for a law firm, you go to Google, type in “law firm,” and click on the first result. That’s how most people find your business. However, if you don’t optimize your website, that’s not going to happen. This is where a digital marketing agency can help.
Law firms should work with digital marketing agencies because they know which keywords are best for SEO (search engine optimization). If you want to rank higher than other law firms that are competing for those same keyword searches, you need to choose words that aren’t as popular or aren’t so broad.
For example, instead of using “lawyer” or “attorney” as a keyword, why not try something like “criminal defense lawyer”? This kind of strategy isn’t just about getting more traffic. It’s also about making sure that people see what they’re looking for when they come across your website in search results.
Search Engine Journal reported that Google recently rolled out its latest content update. Google releases these updates regularly, which is difficult to keep up with, especially when you’re working with SEO.
That’s why you must rely on a digital marketing agency to help you keep tabs on these updates and handle the content for you in the best way possible.
#3 Grow Your Presence on Social Media Platforms
Social media is a powerful tool for law firms. It can help you to expand your reach, connect with new clients, and grow your business. If you don’t have the time or expertise to manage your social media presence effectively, it’s easy for your accounts to get stale and unprofitable.
That’s why you should work with a digital marketing agency that specializes in law firm marketing. Digital marketing agencies can provide legal firms with all of the services they need to succeed on social media platforms while helping them avoid many of the pitfalls associated with doing so on their own.
#4 Can Protect You from PR Nightmares
Law firms are at risk of negative publicity, and it’s not always easy to control. The best way to protect yourself is to invest in PR and marketing, but this can be difficult for small law firms that don’t have the budget for an in-house team.
Digital marketing agencies can help you get the word out about your firm without breaking the bank. They’re experienced in crafting unique messages that will appeal to a wide range of audiences, and they’ll work with you on a plan that best fits your needs.
Newsweek recently talked about former U.S. President Donald Trump and how his legal problems are about to get worse. His lawyers will obviously have to deal with a lot of PR nightmares because of this since they’re the ones handling these cases.
Your law firm might have to deal with similar PR nightmares, which is why it’s always a wise idea to work with a digital marketing agency to help you out in these sticky situations.
#5 Can Help You Keep Tabs on Your Competitors
Digital marketing agencies can help you stay ahead of the curve by keeping an eye out for new trends and tactics used by other companies in your industry. They can also help you come up with ideas that set you apart from the crowd. Those ideas might just mean the difference between success and failure.
In conclusion, law firms need to work with digital marketing agencies because they can help you with your website and social media presence. You need to be able to reach potential clients on the platforms they are using, and that is not going to happen if you don’t have a good strategy in place.
Digital marketing agencies can help you get this strategy in place so that you can start attracting clients who are looking for legal services on Google or Facebook.