Remember the days when the globe’s biggest brands would team up with top athletes, actors and pop stars to promote their products? In a modern era where social media influencers reign supreme in the marketing world, this old-school tactic looks increasingly outdated.
Hundreds of new influencer marketing campaigns are started each day, with some much more successful than others. This tends to depend on the reach of the influencer as well as their niche, notoriety and ability to engage their following. Hiring influencer marketing agencies can be an excellent way to stand out from the pack
Without further ado, let’s take a whistle-stop tour through our 13 influencer marketing campaigns to inspire and get you started with your own…
Fiji Water and weworewhat
H&M and Sincerely Jules
The fashion behemoth teamed up with popular fashion blogger Julie Sariñana for its Fall 2017 promotions.
Stride Gum & DJ Khaled
The popular chewing gum brand linked up with one of pop music’s most meme-able characters in DJ Khaled, a man whose global reach is at once diverse and enormous.
Naked Juice & Kate La Vie
Popular smoothie and juice creators Naked went with this popular fashion blogger to help integrate their brand into this lucrative market.
Lyft & Peyton Mabry
Private taxi hire company Lyft teamed up with a blend of celebrities and influencers to help the brand become one of the breakthrough names of 2018.
Canon and various influencers
Camera companies are well positioned to exploit the influencer marketing trend as their product is one that appeals to an extremely diverse audience. The tech giant teamed up with lifestyle, photography and fashion influencers to make their brand one of the most mentioned online.
American Express and the #AmexAmbassador campaign
As difficult as it is to promote a financial service through influencers, Amex managed to achieve great success by hiring popular figures to advertise using lifestyle techniques rather than traditional financial spiel.
Lagavulin & Nick Offerman
With great awareness of both audience and niche, the whisky brand teamed up with one of the faces of cult TV show Parks and Recreation to promote their product. The result? One of the year’s most original (and successful) influencer ad campaigns that signalled a shift toward meme advertising.
Bumble & Serena Williams
The pioneering dating app, which encourages women to make the first move, partnered with tennis superstar and all round feminist icon Serena Williams to promote downloads. The result was a highly effective influencer campaign that blended celebrity and online reach.
Lanson and Wimbledon
Lanson champagne’s partnership with Wimbledon, the world’s most iconic tennis tournament, is a great example of a brand knowing their partner’s audience before choosing to link-up. These two are a match made in heaven and it certainly showed in the huge engagement numbers.
Bleacher Report and The Player’s Tribune
The US based soccer news site Bleacher Report consistently promotes the content of The Player’s Tribune, with the marriage between two outlets of cerebral soccer content making for amazing levels of engagement.
Subaru and their #MeetAnOwner Campaign
In a bid to attract millennial interest, performance car maker Subaru released a highly collaborative, all-action social media campaign that attracted more attention than any of their previous efforts.
Audible and their micro-influencers
This is a great example of a subscription-based brand with a potentially diverse audience using the power of micro-influencers to target new subscribers.
Also published on Medium.