Choosing the right web host that specifically tailors to your company’s needs can be a confusing process. Thus, you should not take it lightly.
After all, picking the right web host for you is one of the most important decisions you have to make. How you present yourself with the online world, how your site loads, and if it goes down, says a lot about your business to prospective customers.
In this post, we will talk about the reasons why choosing the right web host is crucial for your business.
Loss of Revenue
When your site goes down, prospects will not be able to read your blog posts or learn more about the products and services that you offer. Worse than that, if you own an e-commerce store, it could also cost you your sales and income.
Let’s take it from Amazon, for instance. Just a 40-minute outage on their site has cost them 5 million dollars.
Although for your part, your loss might not be that big, but the fact remains: it is still a loss of revenue for your business.
Security and Malware Attacks
There is not a perfect solution to keep your site secure. But working with a reputable web hosting company will back up your data with a remote server, making it easy to restore your site, on the unfortunate circumstance wherein your site gets hacked.
Your site’s security is also important, especially if it stores and transports very sensitive information, like the credit card numbers of your customers.
A reputable web hosting company will also assist you with site maintenance, offer excellent technical support, and other security problems that may arise 24/7.
Aside from that, they will also offer SSL certificates, ensuring that the information that was sent to your site is secure and encrypted.
Many business owners and website designers make the mistake of focusing too much on an aesthetically pleasing site, thinking that it is the only way to attract more leads and prospects.
But all the money you spend is not worth it if your site could not be found on search engines in the first place.
Let’s say that your site is down repeatedly. Do you think search engines will not notice? Well, they do. And if it is down when search engine bots attempt to visit and crawl your site, there is a big chance that your search rankings will eventually suffer.
Aside from the downtime, slow loading sites also significantly affect your search engine rankings.
So what precisely happens when you “accidentally” delete an important web page in your site? Can your web host restore the important databases and files and get things working smoothly again from a backup?
When worse comes to worst, and the files in your data became corrupt, or loss because of several drive failures, do you have a backup plan for disaster recovery? Can you implement it immediately?
24/7 Customer Support
Having excellent customer support can mean all the difference in the world when it comes to choosing the right web provider, especially if you are struggling a bit in keeping your site up and running.
When you are researching for a web host to work with, see if there are a variety of available support channels, like email, live chat, and phone support.
Also, check the web provider’s support hours. There are hosts that offer support to their customers 24/7, while some may offer it only during business hours.
Ideally, you should work with a web host that offers 24/7 support because it can be difficult to get hold of them if you have an issue with your site that needs to be fixed, ASAP.
Also, do not forget to read online reviews like this Hostgator review to get to know the feel and the quality of support that they offer. Search these reviews and find out how timely and knowledgeable their support team is.
Just keep in mind, though, that people review only if their entire experience was positive or negative, which might skew the feedback. On general we recommend companies like SiteGround, WPEngine for WordPress or Bluehost that have a solid background and service reputation.
Hosting Reliability and Speed
One of the most crucial things to consider when selecting a web host is its reliability and uptime scores. Yes, you want your site to operate as often as you can. Like we mentioned earlier, just a few minutes of downtime can cost you a lot.
While there is absolutely no host that could guarantee that its servers will have 100 per cent uptime, a lot of web hosting companies offer an uptime of 99.5 per cent or higher. Ideally, do not pick a company that has anything below a 99 per cent uptime.
Aside from that, you should also pick a host with fast loading servers. There are various ways that you can do to speed up your site, but if your site has a slow-loading server, the tweaks and adjustments that you make would not matter. Why? Because it will always be slow.
While speed might not be as important if you are just starting out with very little traffic, it will become crucial as your site, and your business grows. In fact, according to data, even one-second delay on your site decreases your customer satisfaction by up to 16 percent.
So even these tiniest delays can still have a significant impact on your site’s bottom line.
To find out the speed and reliability stats of your host, look at their site, search through their online reviews, and gain insight on their previous clients’ experiences.
Over to You
There are so many web hosting companies out there. But not all of them are created equal.
So, do your homework. You must pick the right web hosting service because your company or your business’s life depends on it.
Remember that picking the web hosting provider that you want to work with is not based solely on the price, and is certainly not worth the stress and hassle if ever your site goes down.
By following these tips, hopefully, you could be able to decide which web hosting company will best suit your needs and can help you maximize your results.
Also published on Medium.