The digital marketers and web design companies entirely understand the utmost significance and enormity of a positive conversion rate for their business. They can bet dollars to donuts on the fact that not only money and resources but also sweat and blood go into launching and developing an e-commerce store. There’ no denying that conversions function as the lifeblood of a digital marketing campaign and online advertising.
A conversion rate is the ratio of total visitors to customers who take the desired action and purchase items for the business. The act is called a conversion, and it’s measured differently based on an internet business’s nature, requirements, and goals. For instance, an online retailer might consider evaluating the value for the total number of clicks happened on the “Add to Cart” button; whereas the publisher might share an opinion poll, survey, or form on their subscription page to improve their website conversion rate.
If you are a business trying to improve your search rankings and customer lifetime value, you need to keep a close eye on your conversion rate. The reason being that the higher conversion rate delivers a better ROI and boosts the revenue. Here are the top five conversion rate optimization (CRO) strategies that will help you generate more leads and sales for your digital marketing strategy.
1. Make Your Site Easy To Use – And Useful
It’s no secret that your website is the most basic communicator between your brand and audience and acts as the central part for your digital marketing efforts. Designing a website that is user-friendly and easy to navigate can help score credibility points by boosting your mobile traffic, offering analytics reporting, and lowering bounce rates. It also improves your chances of making your regulars coming back and getting noticed by the new visitors.
Today’s internet user expects a website to offer high-quality functionality, keep them engaged and entertained, and deliver a comfortable and productive overall user experience. That’s why it’s vital to make sure that your website is customer-friendly and responsive. Additionally, the placement of your aesthetic elements, CTAs, clickable links, navigation elements, and images must be aligned immaculately in reference to your business message.
2. Design Your Site So It Looks Professional
A number of the website owners succeed in creating a unique and artsy website, but they fail to propose clear contact information and informative content or still contain dead links. While creativity & exclusivity are two focal things that draw the audience’s attention to your website, they should not compromise the design, quality, and functionality in any event. A messy and crappy website design subconsciously makes people think that you might not be offering products or services that exceed the norm standards and satisfy their concerns.
Conversely, a navigable, responsive, and streamlined website design and complete information can make your website more user-friendly and boost conversions significantly.
3. Choose an Appropriate Color Palette
The selection of an appropriate color for your website is just as imperative as the creation of engaging and original content. The color you choose should create a seamless balance between usability and beauty of your site and must not confuse the user. For instance, avoid using eye straining colors such as neon yellow, orange, or green unless it’s extremely necessary.
Experimenting with the device color palette is not wrong, but you have to make sure that it can create an ideal contrast and meticulous sense for your industry. For example, the ‘White and Black’ palette, an ancestral throwback element not only sets a striking visual perception but also offers a professional and comfortable setting between the text and background. The color palette should be consistent with the design of your website in such a way that it highlights the critical headings and CTAs and allows the visitor to read content without straining their eyes. Coloured texts, underlined & bold text, and internal links evoke different messages.
A professional digital agency in Essex can help you design curated and effective color scheme for your site to successfully reflect your brand vision and gain the attention of readers as well as guide them where they need to click on next.
4. Implement Actionable Call-To-Actions (CTAs)
Your online users rely on visual cues such as a call to action to discover which content or link is valuable to them. The presence of robust, actionable CTAs on the landing page of your website enables your audience to navigate your site and content more comfortably. They also allow them to effortlessly discover products, services, or information they are looking for. From a sales point of view, CTAs stimulate the purchase funnel by exactly providing what users anticipate to find in the location and then moving them to the next step of the process.
Here’s a tip: design simple yet thought-provoking CTAs that are easy to locate and create an event to encourage the user to take prompt actions.
With an effective, strong CTA in the place, you will not only have a profound impact on your sales plus conversions but also widen your customer reach. Your CTAs need to be lined up perfectly in regard to the structure of the background and color, platform usage, and content. That allows your visitors and consumers to detect the CTA button without problems from the moment they land on your website.
Tips to create a successful CTA for your website:
- Use a resilient and attention-grabbing command verb to craft your CTA.
- Use words and phrases that can provoke different emotions, reactions, or enthusiasm.
- Provide your audience with a sound motive why they should take instantaneous action.
- Point out a sale, promotion, or a special deal in the CTA to increase clicks.
- Customize your CTA based on the device or platform being used by the target audience.
- Use numbers whenever it’s possible. Offering discounts and incentive together with a particular number highlights immediate benefits and strives for clarity.
5. Integrate AI Chatbots
In digital marketing language, a chatbot is an artificial intelligence program that is capable of initiating a conversation with the visitor via textual and auditory methods. When the user visits your website, they expect to have a straightforward and easy way to get an immediate response and contact you. And if you are not available at that moment, you highly risk losing the potential client and return. That’s where AI-based chatbots come into the pictures.
Oracle’s study suggests that around 85 percent of organizations of all sizes will employ these intelligent bots as the prime method of first-hand interaction by 2020. Given below are some exclusive benefits of integrating chatbots or live chat feature into your site:
- Allow you to keep with latest and upcoming data, sales, and business trends.
- Increase organic traffic, customer engagement, and conversion rate.
- Help you monitor and handle consumer data and also offers deep insights.
- Provide a prolific and clear-cut approach to global markets and audience worldwide.
- Persuade the new visitors and generate a lead for your business.
- Offer users accurate & instant information on specific topics.
A reputable website design an agency can help you design and implement the live chat feature from the conversational UI perspective for your site so you can drive more leads and nurture them.
Also published on Medium.