Did you know that in the year 2020, the global custom t-shirt printing market size was valued at USD 3.64bn? Yes, and now it is expected to expand at an annual growth rate (CAGR) of 9.7% between 2021-2028.
As you can see, the demand for custom printed products is rising at a high pace. It has become essential for online print businesses to utilize advanced equipment to meet their customer’s needs. Therefore, an online product design tool is a perfect way to stay up-to-date with the demands of the industry and customers.
So, if you are planning to start your own online custom printing business, why not start it with Magento benefits? Magento Product Designer Tool enables your online users to customize their products by using various user-friendly and productive features & functionalities. It makes custom designing simpler, saving money, and leading to speedy production.
Benefits of Using Magento Product Design Tool
Provides a Competitive Edge
The competition is thriving in the digital world. In this situation, the market demands uniqueness to stand aside from the crowd where customers can easily reach you. And customization is a strategy that you can use in a million different ways. So, by using a powerful Magento product design tool, you can create your identity in your niche.
Better Customer Sale
Customer satisfaction is the sure-shot way to ensure the constant growth of a business. No happy customers-no sales is surely not the business stat you want to see at the end of the day, do you? To enable your customer’s satisfaction, give them the charge of customizing their own products and supply them with a quality outcome of their designs. This will eventually lead to more sales.
There are various product design software in the market, but to choose the ideal one, you need to have a clear idea about what exactly suits the best for your business and your audience.
Customized products are a never-ending trend. From gifts to regular necessities, we demand customizations in everything. The major credit for this goes to online stores that started and are selling customizable products. The success of customized products also depends on the availability of it in a few clicks through digitization.
With the increasing competition in the printing industry, it is crucial to live up to your customers’ expectations to survive and succeed in your business. And one of the most important factors that determine the success of your web to print business is the product design tool you choose to offer your customers. So, let us have a look at Dos and Don’ts of choosing and using a Magento product designer tool:
- Check If It Allow Social Media Sharing and Log in
Social media has become an ailment to businesses even in tough times like covid breakout. And to target the general public, it comes as a handy option. It is easier for your audience to directly log in from their social media account to purchase your products. Also, consider offering them with direct login instead of getting them into a whole process of a new user registration.
You can also offer direct share buttons for the products designed by your customers. In return, you can get more subscribers and more people sharing your products on social media platforms. Also, this acts as a marketing tool for your company. You will get more reach on social media when more people will share your content and see your content.
- Integrate It Well with Your Existing E-commerce Website
Whether you use Magento, Shopify, Woocommerce, Prestashop, or any other ecommerce store, your product design tool should integrate seamlessly with any of it. For this reason, it is smart to use a product design tool built exclusively for your technology platform. For instance, if you have a Magento ecommerce website, it would be more productive if you use a Magento product designer for your store.
- Supports Multiple Languages
If you wish to expand your business on global levels, the foremost feature you will need is to enable your product design tool to accept various languages. For this, you can opt for multilingual support within the tool that converts the inputs at the front-end interface and back-end interface in all your preferred languages.
A tip: Consider enabling the local languages of all the major countries and regions you want to target for your business.
- Maintain the Quality Output for Designed Products
”Quality speaks” is not just a phrase but a piece of advice to remember for life. Maintaining the quality of your products is very important, and to do so, make sure that the print you are offering is of the best quality. You need to ensure that your chosen design tool provides quality outputs of the customized products.
- Provide Various Product Options to the Customer
One of the major reasons customers prefer online shopping for customized products is the availability of a vast variety of products in a single place. Your product design tool should list out all the products available for personalization in the main gallery itself. Proper and precise instructions on how to design particular products is a must-add feature.
- Ensure Support
No matter how sustainable the plugin is, there is going to be a day in a year when things might just not work as they are supposed to. Maybe when you accidentally run into a problem or you mess something up by mistake – what would you do then? So, you must ensure that the company from which you are purchasing the plugin is completely reliable. Also analyze their responses to evaluate how eager they will be to help you out if you ever run into a problem.
- Don’t Compromise on Security
Security is the most important aspect that you should never skip considering before integrating any extension to your Magento e-store. ‘Everything that shines isn’t gold’ is an adage you need to remember while investing in anything in this competitive world.
There are plenty of sites from where you can find many premium Magento extensions for free. But, it is not at all recommended to use any of those free premium extensions as they are more likely to be a “malware” that can eat your entire store. Hence, it is best to check security factors and use premium or free extensions from the authentic sources.
- Don’t Complicate Over All UX
While integrating a designer tool, it is critical to keep the UX intact. Ensure that the extension you are integrating to your website does not affect the overall UX in any way. It should look and feel appropriate and outstanding on your website. The design tool should feel and look like it is a part of your website and not something that you have externally integrated.
- Don’t Make the Customers Wait
How can we miss this one? No one likes to sit and stare at the buffering motion. If your website takes forever to load then it doesn’t really matter how great your design tool looks or feels like. 5 seconds is the time that the user waits for your website to open. Then all your designed front pages and drop down menus go in vain. So, don’t make your customers wait and make your Magento product designer tool lite enough to drive fast speed with an incredible UX.
- Don’t Forget to Update Your Magento Product Designer Tool
You might have heard a popular adage, “If you are not growing, you certainly are dying.” And today, the online market is growing in leaps and bounds and is expecting from you to grow with it. Avoid investing your time and efforts in something called “stillness”. Because it is worthless to practice if you are wishing to dominate the market.
You need to keep yourself and your company’s product designer tool updated because otherwise it will get outdated and many new technologies would not be able to sync with it. Apparently your users will leave your website irritatingly. So, while purchasing your product design tool, make sure that you ask for regular updates and bug fixes. Also, this will eventually enhance the overall UX.
Brushing It Up
If you see, the covid breakout has promoted digitalization in the printing industry to overcome its decline. The printing industry is still listed among the fastest-growing, most innovative, and profitable businesses in the international market.
Product personalization is the best upgrade you can provide your customers with. And Magento product design tool is the best help you can get to succeed in that. It creates a win-win situation for both businesses and customers to apply design tools.
Make sure you carefully follow dos and don’ts as mentioned above to make the best use of your ideal product design tool. It is a huge as well as long-term investment. It can either change your sales stat or decline your customer satisfaction graph. Because being somewhere in the middle is not an option when you are in a competitive business world.
Author Bio: Mr. Pratik Shah is Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering custom product design software and Web-to-Print Storefront Solutions. He has been giving his valuable tips and suggestions about Magento product designer tool.