Time has changed, and so are marketing processes. Now for even starting a small business, you have to work hard and present yourself in the best possible way.
Social media has changed the standard of people. And now, people look for perfection even if someone is starting a small business at home. Due to advancements in technology and easy access to the internet people, search for small businesses on social media.
If they couldn’t find it on social media, they usually do not consider it and rather skip it to look for something present on social media. Now new business strategies are being introduced, and if you do not adopt them permanently. It means you will have no existence in the next five years.
To stay in the market or to remain a part of the business market you have to adopt the changing policies and business strategies. Now, the inbound marketing process is in demand. And if you do not use it to revolutionize your business in this era of digital media, it means you have to struggle to stay in the market.
What is inbound marketing?
Inbound marketing is the use of Hub Spot, and other social media handles like Facebook and LinkedIn. The outbound marketing strategies like making a list for sending emails or praying for leads are not outdated.
Now people are so busy in their life that they rarely go and check their mailbox to read your recent mails. So, what they do is to look at their social media accounts to see if you have posted anything recently.
Inbound marketing is a mainly online marketing and using social media platforms like Hub Spot. With the help of these platforms, the people in business collect the content of customers interest, align it and then post it on social media.
Inbound marketing is more of online marketing, and it naturally attracts customers at a faster rate than outbound marketing processes. Because now people usually do not respond to cold calls and lengthy emails.
They found it ubiquitous as they are more time-consuming, and people cannot afford to spend too much money on purchasing products. So, therefore inbound marketing is introduced to revolutionize the business market and help people saving their time.
Inbound marketing is not that easy as it sounds. It requires a hell of effort and marketing tactics to make your business successful. There are multiple things that you have to do for inbound marketing at one time.
You have to create content and have to take care of lead generations at the same time. When you create content, you have to do SEO Optimization of content to make it worth posting and for increasing lead generation.
For inbound marketing, you require a variety of marketing tactics like the use of social media, use of analytics, and lead management to revolutionize your business.
How can you implement inbound marketing?
Inbound marketing is not an easy job, you have to follow it stepwise. Here are the few steps for the inbound marketing process, and they include
- Assess your business
You can start the process until and unless you have a clear picture of your business. For this
Purpose, you have to ask yourself some questions related to your business. They include:
- What is your budget?
- What are your requirements?
- What are your business goals?
- What kind of sales increasing your revenue cycle?
All these questions help you in understanding the current state of your business. And also, what kind of tactics will increase your business value in the future.
- Set your objectives
The next step after assessing your business is to set your goals and objectives. For this purpose, develop a picture of your business according to the demands of ideal customers. When you set objectives, you have to look at the buyer persona.
A buyer persona is the imaginary image of the ideal customer and how they wish to see your products. It is the fictional representation of real data, customer behavior and online customer demographics, and motivation to increase your revenue cycle.
When you set your objectives according to the buyer persona, more people come to your page, and you see your business revolutionize your business within days.
When you see where your customers hang out and how they evaluate products, you already decide what tactics you have to use to get their attention.
When you set your goals according to the lens of your customers you get to know what kind of marketing strategies will be suitable for your customers.
- Make your company website
Inbound marketing is all about your online presence and how you cash it to make your business successful. For this purpose, you have to make your social media account or your company website to help people access you through the internet.
A company website is the first place people see, and it is the image of your company. It is the first place where your customers get attracted to you. When someone visits it, it only takes thirty and sixty seconds to decide whether they want to scroll it a little more or jump to another.
It is your responsibility to make it worth attracting and more engaging. You can do it by adding engaging content, blog posts, images, and videos to your website.
Blogging is a key source of attracting people, and you can do it by adding useful things and recent updates on it. When people read them, they show more interest in your products because they get all the required information in one place.
Generate relevant traffic
When you add content on your page regularly, there are more chances that relevant traffic will increase on your page.
SEO optimization and social media marketing help you increasing traffic because when you get more pay-per-click traffic, automatically gets generated. Not only this, but you also get relevant and targeted traffic on your page when you put engaging content on your page.
The digital marketing agency in Cairo also uses social media and content creation to increase relevant traffic on their websites and social media handles. It helps them increase their revenue cycle and sales.
Sheikh Adil is a keynote speaker on social media strategy, LinkedIn marketing & social media marketing trainer, MediaHicon digital marketing author, and SEO consultant for global organizations.