How visible is your brand online? About 60% of all shopping experiences begin online. So, amplifying an online presence should be one of the top priorities for any business in today’s eCommerce-driven world. Sustained digital marketing campaigns are the only way to keep your brand on the radar of your target audience. But as a small business owner, you may not have the time and skills to run effective digital marketing. Engaging a digital marketing agency is the best way to achieve your goals. These are professionals conversant with different online tools, platforms, and tactics to reach your target audiences. How can a digital marketing agency help your small business?
Establish and Boost Your Brand’s Online Presence
The basics of an online presence include: a professional website with a business email, social media handles for major platforms (Facebook, Instagram, LinkedIn, YouTube), and be discoverable on Google My Business.
The first step for a digital marketing agency like Brew Interactive Digital Marketing Agency is to assess your online presence. If you don’t have an online presence or have a poor presence, Brew Interactive will start building important accounts from scratch. If you have configured them poorly, the agency will optimize them to meet your audience’s expectations.
Brew digital marketing agency also does a client profile to establish your client profile. For example, who is your average client? What do they do, and where do they live? Where do they spend the majority of their time online? What purchases do they make? What are their favorite social media channels? The agency can craft an optimized digital marketing agency to build up your online presence fast with answers to such questions.
Create Engaging Content
Establishing an online presence is not enough. You must engage your audience with fresh, informative, and relevant content in a format they prefer. High-quality content helps establish your brand’s authority in what you are doing. It also helps spark conversations with questions, answers, comments, compliments, likes, and shares.
Brew digital marketing agency can help create content that resonates with your audience after studying what they consume and how they consume it. For example, do short or long videos get more views? What kind of social media posts get the most engagement? What kind of content gets the most downloads? These insights help create highly targeted content.
Brew interactive will also create content in different formats for different platforms. For example, your content on Facebook is different from what you post on Twitter, even while passing the same message. It ensures the higher success of your audience staying engaged long enough to get the message.
A digital marketing agency is very useful in promoting a positive brand image. By crafting a good digital marketing strategy, the agency can help create the image you want to portray to your audience. For example, if you sell teen sneakers, you want your brand to come out as youthful. Brew interactive can help create content that appeals to different target segments.
Boost Search Engine Rankings
A large percentage of internet experiences start on search engines, with Google controlling more than 90% of the traffic. Your website must be visible by search engine crawlers to appear on search engine results when people search for goods or products in your line of business.
Brew Interactive digital marketing can do Search Engine Optimization (SEO) to raise your website’s rankings on search results. It is important to appear on the first page and preferably in the first five listings because search engine users are unlikely to go beyond page one.
Today Google’s algorithms rank websites using different on-page metrics. But they place more weight on mobile responsiveness, user experience, navigation, loading speeds, and high-quality content. Google also looks at the site’s authority by the kind of backlinks it gets from other sites.
A digital marketing agency performs both on-page and off-page optimization to make your website highly attractive to Google’s crawlers and raise your search engine rankings. They also track Google’s changes in algorithms to adjust optimization accordingly. It prevents losing your rankings as algorithms evolve.
Monitor and Track Digital Marketing
Many small businesses have a challenge assessing the extent of success of their digital marketing campaigns. For example, are infographics getting more clicks than videos? What paid social media posts got the highest clicks? Are paid ads on Google seeing more clicks than paid ads on Facebook? You need answers to such kinds of questions to see what is working and what is not.
Brew digital marketing agency can help gain deep insights into your digital marketing campaigns. You can then optimize your campaigns for the highest return on investment. A digital marketing agency can use a wider range of analytics tools that provide better and actionable insights.
A digital marketing agency can be very useful to a small business in establishing and amplifying an online presence. They have the time and skills to create workable digital marketing strategies and campaigns for sustained audience growth, engagement, and long-term business growth.