When it comes to advertising on Google, one of the biggest questions we get is how to get the most bang for your buck. And that’s exactly why we’ve written this article on ad extensions.
Ad extensions can be a great way of boosting the reach of your ads, especially when you’re not able to increase your budget. They can be a great way to get the most out of your advertising spend.
Ad extensions can seem daunting at first. But, they are actually quite simple and easy to use. They are a way for you to add more content to your ads that aren’t limited to your main message. They can be anything from a phone number to a discount code or even an image.
If you have trouble setting them up, you can contact proven digital marketers such as Rockstar Marketing Agency.
What are Ad Extensions?
When you’re creating ads on AdWords, Google gives you the option to add a variety of different extensions to your ad. There are many different types, including:
- Location extensions
- Call extensions
- Callout extensions
- Structured snippets
- Brand extensions
- Price extensions
- App extensions
Sitelinks allow you to add up to 10 additional links to your ad, which appear underneath the main link. For the most part, these extensions are designed to help advertisers connect with their customers in a more direct way.
Structured snippets can be used with your ads in many ways. For example, you can include things like star ratings and product information. Call extensions can be used to include phone numbers and location extensions for business addresses. All of the above allow you to showcase your most important information in an ad without increasing the length.
Ad extensions can be a great way to build your brand on Google. By adding extensions, you can give more information to your customers in your ad. If used properly, they can increase your click-through rate (CTR) and improve your ad quality scores.
Ad extensions are free to use and can be added to any ad group as long as the ad group has an active campaign.
How can ad extensions be used?
Now you know about ad extensions, the next question is: how can they be used?
Let’s say that you’re running a promotion at a hotel. By using ad extensions, you can add the dates of the promotion and the number of people the hotel can accommodate. By adding extensions, your ad could show your phone number and address in a small box by the ad headline.
As you can see, ad extensions are a great way to keep your audience engaged with your brand, and also a quick way to tell people that you’re a legitimate business. They are clickable call-to-actions, which allow you to add a little bit more information about your product or service.
We hope you enjoyed reading this article on “Everything you need to know about ad extensions.” Best of luck with your Google ad campaigns!