- SEO Tools
- Site Security
- Digital Marketing Solutions
- Outreach and Link Building
- WordPress Themes
- Email Marketing
- Landing Page Creation
- Conversion Rate Optimization & Analytics
- Content Creation
- Reputation Management
This is a list of the tools that we use to optimize, communicate and analyse as part of our Digital Marketing activities. This list is updated constantly.
Last Updated March 2020
With SEMrush, you can identify trends that occur within your industry niche. Audit your SEO on the page and help you improve your pages. This allows you to better understand your page and optimize it for SEO for better lead generation.
They have a number of free elements that can be upgraded:
And the best part is that all checks are unlimited, including any number of websites, search engines and keywords.
The tool also allows you to track your site in the same way that Google, Bing, or Yahoo does, following the instructions in your robots.txt file, so you can view and analyze your pages in the same way that a search engine does. search.
To ensure that your list of links is as complete as possible, the tool also allows you to import your links directly from Google Analytics and Google Search Console, an integration that you won’t find in any other link checking tool.
Kwfinder is not a new tool, but when I tried it before it didn’t seem so interesting. Partly because I didn’t need it, I had gotten used to using the keyword planner, it had my system, and it was free. I tried KWFinder again when the Google planner started grouping keyword variants, and then stop showing the exact search volume.
The hosting you choose will determine the overall consistency of the experience that your organic visitors (and all in general) will have when accessing the website. If you want to avoid server errors and page timeouts and prevent users from returning to Google to search again then you need a solid web server that you can trust. Ultimately, you will want a hosting provider that supports your organic efforts, rather than preventing them. Let’s look at five key features that define an SEO-compatible hosting company. We don’t recommend lightly here:
They are one of the few providers that offer availability guarantees on their servers (uptime). On their website they ensure that the support team is available 24 hours a day during every day of the year. Also, it seems that they care a lot about the loading speed.
Flywheel is a free Local WordPress Development tool designed to simplify the development workflow of WordPress developers and designers. It is now available for both Mac and Windows. If you are looking for a local development environment then Flywheel is an ideal solution.
They also have a white label WordPress hosting for agencies.
They have different levels of plan to suit all pockets based upon simply finding and alerting to actually cleansing your site if it is already infected. They have plans for Business and Personal sites.
Digital Marketing Solutions
These guys have the whole process completely documented. Authority Hacker offers very good content, podcasts and courses to create niche sites. It also gives 1000 tips to improve your niche site and conversions working with affiliate marketing.
But to understand what makes this tool different you have to pay attention to one of the terms of its name: ‘Funnels’. This term of the marketing world, which means ‘funnel’, is its distinctive feature, as one of ClickFunnels’s main objectives is to facilitate the creation of really effective marketing funnels.
Outreach and Link Building
Ninja Outreach is a very useful and simple tool that allows you to find prominent people in your sector and get in touch with them.
By entering a keyword you can find thousands of bloggers and prominent people in the sector that interests you. You can filter by tags like bloggers, influencers and companies. There are more than 4 million websites in the database that are continuously growing.
This is a great time saver for any SEO.
Once you have your WordPress site up, you need a theme and framework that will allow you to do things like collect emails, format your content and overall make your site do what you want and look pro. Here are the top tools we use:
Also, as StudioPress was recently acquired by WP Engine, there is now a way to access all of its great themes for free.
MF Multipurpose WordPress Theme
WordPress plugins allow you to add a great range of functionalities to your site, they’re easy to install in just a few clicks and can save you a lot of money in development costs. Here are the main ones we use:
Elementor brings together both aspects of your design – control of headers and footers without penalizing your site in Google!
If you have ever had to build a form in WordPress there are number of plugins you can choose from. WPForms is the easiest and therefore the quickest to set up. A Drag and Drop interface couldn’t make it easier.
For simple forms, there is a free version but if you want to have something a little more complex you can choose the paid version and have all the fields you could want.
Monster Insights is a WordPress plugin that allows you to link Google Analytics to your WordPress platform without copying any code, not even the tracking ID. A couple of clicks and voila.
It is the most popular analytics plugin. It has more than 2 million active installations and a 4-star rating. Its ease of use and the clarity of its web traffic graphics make it a perfect ally for dummies and for customers who do not have a technical profile.
Under some circumstances, we have also observed that Yoast can slow down the backend of WordPress.
They have a specific plugin for WordPress.
Staying in touch with your subscribers is quite possibly the most important part of your digital marketing mix. Email has more users than any other network that you can dream up. Here are the tools we use for email marketing:
They have a specific plugin for WordPress.
Constant Contact is an email marketing service that allows businesses to stay in touch with their customers through email, surveys and events. This service can send thousands of e-mails at once and maintain status reports.
Constant Contact has been around for years and has been at the forefront of ensuring the anti spam rules are adhered to including the recent European GDPR regulations.
Active Campaign is one of those tools that soon become part of your essential stack. To simplify a lot it is a tool that allows you to manage email marketing in the style of others such as Mailchimp, but much more powerful and also cheaper.
Landing Page Creation
For many years, you will have heard about the use of landing pages as an online marketing strategy. Today, landing pages are another tool to succeed in our marketing campaigns they always have a very specific purpose and are designed with a very clear objective. Here are
This type of page, as we have said in the upper paragraph, has a goal that is always very clear and can be very diverse. Since getting someone to subscribe or register to sell a product or hire a specific service.
The 2 main goals of your website are to generate leads and to generate sales. Anything that helps it do better in either of these is worth investing in. Here are the tools we use for our sites to generate leads:
Mailmunch can be integrated with popular services such as MailChimp, Constant Contact, AWeber, Campaign Monitor, GetResponse, InfusionSoft, among others. You can also access statistics on the response you have obtained based on your new forms and perform A / B tests to verify which type of form is most effective.
Conversion Rate Optimization & Analytics
Tracking visitors when you’re selling online is very important. It can give you the intel that will help you tweak your website and dramatically increase your revenue. Here are the tools we use to track our visitors:
This is a personal favourite of ours.
DashThis is a tool that provides a control panel with all your marketing data. You have it all in a digital report that is extremely easy to use, both for vendors and digital agencies. This software is designed to simplify the work of every marketing manager. This is because it allows you to analyze the results of your marketing strategies in seconds.
DashThis does not spend hours searching for data through multiple sources. What it does is that it organizes all your information into a single automated digital reporting tool.
Using those related terms will help to create a first outline of your article, and make sure you cover all the important topics.
Objection Co is a Review Fraud Identification and Protection Software company that uses AI to identify and dispute illegitimate reviews online. The software collects evidence of foul play and prepares PDF’s that can be submitted to administrators at Yelp, TripAdvisor, Google, and Amazon to dispute illegitimate reviews. It can help you determine who wrote the review and if the review was posted on a real or fake profile. The software also has a reference guide, to the terms of service and content guidelines for major review websites and acts as a review policy enforcement service.
Its creators Dustin Moskovitz (Co-Founder of Facebook) and Justin Rosenstein (Tech Lead on Facebook and Product Manager on Google) devised this platform under the slogan “The modern way of working together”. And it is that through Asana you can form teams in which to share, plan, organize and follow the progress of the tasks in which each member is working.
One of our key tools.
Inspira Workspaces Madrid
They also pick up any mail we have as well and answer calls when we forward them to their centres. They have two locations in Madrid, one downtown and one by the main railroad station.
Please note: This post contains affiliate links.