Whether you have a big or small business, it’s essential to use your online presence to market to your prospective customers and generate more leads. While elements such as email marketing, social media, and internal blogs are all critical aspects of the inbound marketing process, creating an aesthetically pleasing and functional website must be your main priority as it’s vital to generating leads.
Lead generation is attracting potential customers to what your business offers. By having a well-optimized and responsive website that’s efficient and appealing, your website can generate leads, providing you with the connections and contacts you need to grow your business.
But, how can you design a website for guaranteed lead generation? The best solution is to work with a reliable web design service provider with years of experience and expertise in generating leads. Basically, there are some web design practices and principles that can help you get leads for your business, and these include the following:
1 Add Visuals Whenever Possible
If your potential customers visit your website and only see walls of text, they’ll less likely to browse your website. So, once you work with a good website developer, one of the crucial web design practices is to add visuals.
Visuals may help break up text on your website and make it easier for your target audience to digest information. And, when your visitors have a better browsing experience, they’ll become your company’s leads.
To get the best results from adding visuals to your web design, here are the tips to follow:
- Use Infographics For Data Presentation – If you want to highlight facts regarding your products and services, or have complex data sets, infographics are an excellent visual option to showcase that information. You may use infographics to present statistics, facts, and so on.
- Use Quality And Original Photos – Most businesses would try using stock photos on their websites as a quick way to add visuals. Although it’s a good idea, it’s much better to use original and quality photos for your website. These don’t only create a personal experience for website visitors, but they also make them feel closer to your business.
- Create Videos To Explain Complicated Topics – Another thing to consider when designing your website to improve its engagement and lead generation rate is the use of videos. You can use them to showcase your offerings, help your audience learn about your business, and explain some complicated concepts.
Visuals may also help boost your website’s user experience and keep your target audience engaged. If you want to achieve your lead generation goals with your web design, never hesitate any of the above visuals.
2 Use White Space On Your Website
One of the web design elements that have always been taken for granted is white space. Negative space or white space is the void of background around all of your images and text.
Whitespace is also essential for lead generation. It’s because white space ensures your potential leads won’t feel overwhelmed with the different web design elements once they browse your website. It also lessens the clutter on your website.
Unfortunately, whitespace is something that most website owners find challenging. Therefore, it’s wise to work with a professional web design company to help you meet your unique web design needs.
3 Have A Clear Content
When it comes to content for your website, you need to be clear. If possible, avoid using industry jargon and get rid of the phrases and words that make it more challenging for your audience to understand your company.
With that in mind, ensure to take advantage of usability testing. If somebody who’s never heard of you comes to your website and doesn’t know what you do, you might want to rethink how you approach your content creation and the way you want to convey your message.
To maximize your website content, always focus on your company’s buyer personas. The best solution to this problem is to answer their questions, resolve their concerns, and show how your business can help them.
4 Add Call-To-Action (CTA) Buttons And Links
CTAs are an essential part of website conversion and digital marketing. Such buttons and phrases encourage viewers to take action on your site, whether that’s contacting a representative for more details, signing up for email newsletters, and making purchases. Regardless, they’re all crucial for lead generation and must be expressed appropriately in all of your web pages in various ways, including separate buttons and in-text links.
Web design is crucial for any website. As a matter of fact, your preferred web design has an impact on whether your website will be successful or not. If you want a website that’ll drive more traffic and gain more leads, better keep the above web design principles and practices in mind. Once you implement them correctly, it won’t only make a difference in your lead generation goals, but it may help your business grow.