2019 Digital Marketing Best Practices – Updated for 2020

It is 2020, and it means another year to navigate the world of digital marketing and its constant changes. For your business to be truly successful and to remain on top, you need to keep your marketing strategy updated.

Just like technology, digital trends also keep evolving. If you do not keep up, you will be left in the dust. Although some tactics stay the same, like the importance of search engine optimization, there are also groundbreaking trends that can change the tide.

The latter is examined by the clever minds behind Serpwatch and summarized in an infographic that covers the latest facts and statistics on digital marketing and their impact in 2019. As a business, you must grasp their importance and apply them to your current strategy.

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To help you along, we have listed three best practices on digital marketing that can get you started.

Incorporate More Video Content

Video consumption is rapidly growing. As a matter of fact, 55% of people consume video content thoroughly, and 43% would prefer to see more video content from marketers. Beyond its substantial market share, video marketing produces results as well.

It is found that almost 50% of internet users look for a related product or service videos before visiting a store. It is not surprising that product videos can increase purchases by 144%. Having a video thumbnail in the search results can cause a significant surge in your search traffic, increasing your organic traffic by 157%.

Creating appealing videos is a sure way to engage potential customers and drive conversions.

In 2020 this will continue to be a major factor.  In particular, you need to look at social video from Facebook and from Instagram.  We have a few tips in this recent article: Video Marketing Statistics You Should Know to Outsmart Your Competition in 2020

Give Customers a Personalized Experience

When it comes to email marketing, the open and click rate matter a lot. The average email open rate across all industries is around 18.16%. This can be improved with the use of personalization.

It means you need to tailor the email content to each individual using the subscriber data you have gathered. Using their names and providing them with content that considers their preferences can go a long way. It is discovered that email personalization can increase response rate by 100%.

Engaging customers by giving them a personalized experience can build a lasting relationship that lasts beyond the buying cycle. It is an essential strategy that you need to consider in your marketing strategy.

Devise an Effective Content Strategy

Many experts believe that content is everything. Content marketing receives three times more leads compared to paid search advertising. In fact, before engaging with a sales representative, 47% of buyers have viewed 3-5 pieces of content.

That is why your marketing campaign should include an effective content strategy, and blogging is one of the best ways to implement it. B2C companies have proven its effectiveness, with those who blog more than 11 times per month get more than four times as many leads compared to those that blog only five times per month.

A good content strategy goes beyond blogging, as it also includes a solid content plan for all online forms. Your blog content could be shared on social media and repurposed into videos that you can then upload on YouTube. It includes everything, from written and visual to downloadable content.  For a good free photo editor we use Fotor.

Your goals for this year are not impossible as long as you keep in mind the best practices that could bring success to your digital marketing strategy.

Other areas that you need to watch out for are in 2020:

If you want more insight into what 2020 has in store for us then take listen to this podcast

For more information and tips on making your marketing strategy even more effective, check out the infographic below and start planning your 2019 still valid in 2020.

digital marketing strategy
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  • Digital Marketing

    Digital Marketing has become most important in today’s world as all consumers are online and to reach them has become easy with this. These practices you mentioned in article will help to rank higher on search engines and get more traffic to website. Thanks for putting top notch content, will like to be back here for new updates.

  • vervelogic

    Thank you for amazing post . In my point of view digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers.

  • Riya Mathur

    Hello, such an admirable blog! I accept that you need to keep updated your marketing strategies, if you don’t you will be left in the dust. In today’s era digital marketing is very important for every business. Thank you for sharing this wonderful blog. Keep sharing!

  • Brandwitty

    Hi Nick, Nearly every business knows the importance of digital marketing by now, but knowing which digital marketing strategies are most effective can be a bit more challenging. Thanks for sharing an amazing article with us on a topic that remains untouched by others or unclear. The best part about this article is that it has covered all the Necessary questions that one must ask from a digital marketing agency. Without knowing the whole process clearly, its nearly impossible to take Accountancy of things.

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    Such a great blog about digital marketing best practices. Everyone should follow this blog.

  • digik

    nice post shared thanks

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    My opinion if you want begin expanding your current social media marketing then make a plan according to your marketing and business goals. Always update your marketing strategy to make your business successful.

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    Great post. I liked the way you have explained everything with the help of infographics which is very interesting and easy to understand. I would like to share it with my friends too. Keep posting such helpful articles.

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    Good article & an excellent way to articulate. Keep it up. Thanks for sharing.

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    digital marketing becomes more competitive now-a-days,information you provide will really help me and digital marketers to overcome the problems we are facing in today’s scenario

  • Aman Gupta

    Hii, Nick I have read your blog about digital marketing practices that we should practice in 2019. First of all thanks for sharing this most important and valuable information. I have learned many new things from this blog and I am going to implement in my digital marketing career

    Thanks for this information and please I request you to post content like this so that other people’s can also get helped.

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  • David Smith

    Hello, Nick.
    As digital trends evolve every year, marketers should always be aware of the changes to quickly adapt to emerging technologies and stay ahead in the market. It will help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads, and improve their relationship with their existing customers. Your articles are helpful for marketers.
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    Info graphic is awesome! Useful content you have shared. Devise an Effective Content Strategy, can you please make individual article on Content marketing.

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    All digital marketers must read this article by Nick to find out about the most viable and beneficial practices in their field. It is an informational article that provides many valuable insights. Adaptation is essential in this ever-changing climate of digital marketing and Nick emphasizes this with valid reasons.

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