It is 2020, and it means another year to navigate the world of digital marketing and its constant changes. For your business to be truly successful and to remain on top, you need to keep your marketing strategy updated.
Just like technology, digital trends also keep evolving. If you do not keep up, you will be left in the dust. Although some tactics stay the same, like the importance of search engine optimization, there are also groundbreaking trends that can change the tide.
The latter is examined by the clever minds behind Serpwatch and summarized in an infographic that covers the latest facts and statistics on digital marketing and their impact in 2019. As a business, you must grasp their importance and apply them to your current strategy.
Selecting a great web hosting service for your blog or startup is critical (and it does not have to be expensive to get started).
To help you along, we have listed three best practices on digital marketing that can get you started.
Incorporate More Video Content
Video consumption is rapidly growing. As a matter of fact, 55% of people consume video content thoroughly, and 43% would prefer to see more video content from marketers. Beyond its substantial market share, video marketing produces results as well.
It is found that almost 50% of internet users look for a related product or service videos before visiting a store. It is not surprising that product videos can increase purchases by 144%. Having a video thumbnail in the search results can cause a significant surge in your search traffic, increasing your organic traffic by 157%.
Creating appealing videos is a sure way to engage potential customers and drive conversions.
In 2020 this will continue to be a major factor. In particular, you need to look at social video from Facebook and from Instagram. We have a few tips in this recent article: Video Marketing Statistics You Should Know to Outsmart Your Competition in 2020
Give Customers a Personalized Experience
When it comes to email marketing, the open and click rate matter a lot. The average email open rate across all industries is around 18.16%. This can be improved with the use of personalization.
It means you need to tailor the email content to each individual using the subscriber data you have gathered. Using their names and providing them with content that considers their preferences can go a long way. It is discovered that email personalization can increase response rate by 100%.
Engaging customers by giving them a personalized experience can build a lasting relationship that lasts beyond the buying cycle. It is an essential strategy that you need to consider in your marketing strategy.
Devise an Effective Content Strategy
Many experts believe that content is everything. Content marketing receives three times more leads compared to paid search advertising. In fact, before engaging with a sales representative, 47% of buyers have viewed 3-5 pieces of content.
That is why your marketing campaign should include an effective content strategy, and blogging is one of the best ways to implement it. B2C companies have proven its effectiveness, with those who blog more than 11 times per month get more than four times as many leads compared to those that blog only five times per month.
A good content strategy goes beyond blogging, as it also includes a solid content plan for all online forms. Your blog content could be shared on social media and repurposed into videos that you can then upload on YouTube. It includes everything, from written and visual to downloadable content. For a good free photo editor we use Fotor.
Your goals for this year are not impossible as long as you keep in mind the best practices that could bring success to your digital marketing strategy.
Other areas that you need to watch out for are in 2020:
- The importance of Local SEO
- The role of Authority Sites for niches
- The use (and abuse) of Opt-in forms
- Measuring your progress
- Your load speed – especially important for WordPress sites
If you want more insight into what 2020 has in store for us then take listen to this podcast
For more information and tips on making your marketing strategy even more effective, check out the infographic below and start planning your 2019 still valid in 2020.