In order for your business to be successful, you need to reach your intended customers. A crucial part of this journey is marketing as it will help you get the word about your company out there and spread awareness of your products and/or services. In this day and age, you surely already know the importance of digital marketing. However, you might not know how to run a strong campaign. Here are a few basics that you must cover.
Identify your goals
For starters, it’s important that you identify your goals. What is it you want your digital marketing campaign to accomplish? Is it more likes and followers? Is it having more conversions? Do you want to be ranked number one in the SERPs? Would you like more responses to your emails? Whatever your goal, you want to clearly define it as digital marketing comes with countless options. For instance, you can focus on brand awareness, lead generation, or follower growth. As this can be a bit overwhelming to a small business owner, you can always turn to a professional marketing agency that will handle this for you.
Understand your target audience
Besides knowing what you want to achieve, it’s essential to understand your audience as well. Who are your products and/or services for? What is the age, occupation, location, and income of the demographic you’re targeting? What are the audience’s interests? To figure that out, you need to do some research to find the perfect client and what you can do to attract them. See which channels they tend to use the most and what they’re looking for from a company. Look into your competition as well to see if there are any gaps in the market that you could fill or pain points that you could solve. All of this will help you find a niche in which you can thrive as you will be offering something unique.
Define your budget
Something else you need to think about is your budget. You need to look into the cost of each approach to digital marketing you opt for, from search engine optimization to Facebook advertising. For example, you can set a goal of how much money you want to earn each month and how much money you need to invest in order to get to that number. That way, you can see which strategy will be best for the funds you’re working with.
Decide on the channels you will use
Alongside deciding on your budget, you need to pick the channels you will use. Online marketing strategies come with countless options. Keep in mind that the methods might not be the same for business-to-business companies and business-for-consumer companies. For example, you can focus on content marketing and produce quality blog posts that your potential audience will enjoy. Then, you can work on search engine optimization or email marketing. Running social media accounts will also play a big role if you want to be successful. However, if you have a physical location, don’t overlook the importance of some traditional methods. For instance, you can use attractive notice boards to put up your business cards, brochures, or more information about certain events.
Make the most of business listing websites
One channel that you most definitely need to rely on is business listing websites such as Google My Business. Claim your listing and add all relevant information, like your company name, address, phone number, URL, contact email, and some photos of your premises if you’re a brick-and-mortar business. The more accurate your listing, the more customers you can attract.
Set up social media profiles
Then, you also want to set up social media profiles for your company. However, as platforms are numerous nowadays, there is no need to join every single one. It’s recommended to look at your customer research to see which apps and networks your customers are most likely to use. From Instagram and TikTok to Facebook and LinkedIn, see which options suit your approach most. As being active regularly is crucial, it’s a good idea not to try and cover every single platform out there, as you will simply not be able to handle it all without a social media manager.
Develop an email marketing strategy
Another strategy you should implement in your digital marketing campaign is email marketing. Start by collecting emails through social media and then build an audience for your endeavor. Carefully crafted emails should invite customers to check out your offer as well as encourage follower growth. You might not have time to send emails regularly, so look into automations that will welcome users, help them remember that there is still something in their cart, and more.
Work on your content
Producing high-quality content will also help you get the attention of potential clients. For example, running a blog that provides its readers with useful and entertaining content will not only attract more people to your brand but also establish you as an authority in the field. In addition to helpful articles, you want to work on link-building. You want to reach out to other reputable blogs and develop a good relationship with them. That way, they will be linking to your content, which will help you rise on the SERPs. In exchange, you would also have to implement links to their blog in your posts.
Include search engine optimization
Other steps that will allow you to rank higher include employing a reliable search engine optimization strategy. Here, it might be better to rely on professionals that will get you the results you want. However, if you still want to give it a go, you need to do proper keyword research and look into other SEO practices that are necessary for success, such as optimizing images, writing title tags, and improving the loading speed.
Keep your content mobile-friendly
Finally, you want to make sure all your content is mobile-friendly. Nowadays, more searches are performed on smartphones than desktops, and you need to optimize for that. This means that potential customers won’t leave your website as soon as they open it and see that it’s not responsive.
Running a successful digital marketing campaign entails many steps. Keep these in mind for the best results.