As long as digital marketing is concerned, email marketing remains one of the best ways to reach both existing customers and prospects. For many years now, marketers have reverted to email marketing for converting customers and prospects for sales and revenue.
Building an email list has to be one of the first things you can to do as a marketer. It gives you access to reach an audience at any point in time. Your customers and prospects are always with their mobile, and this is an advantage for you as you can contact them quickly. Email marketing also opens you up to plenty of data to evaluate your performance and make the necessary improvements. Some of these data are open rates, spam complaints, click-through rates, unsubscribe rates, etc.
As a marketer, you probably use email marketing as one of your digital marketing strategies. But there are some ways that you can also improve this marketing strategy so that you are optimizing it for more revenue. This article from assignment help discusses six steps that you can take to boost your email marketing strategy.
1 Include opt-in contact when building your email list
Setting your email marketing, including an opt-in feature for your contact, makes it useful when receiving the message. You can do this with a call-to-action on your website or with pop-ups. You can also ask them to sign up for your email newsletter. This allows you to have the necessary engagements in your email. Some companies even buy an email list, but this isn’t advisable. The opt-in method is the best for you, and here are some reasons:
- People hate spam: your message will be spam if you keep sending messages to people that did not opt for it. It would help if you didn’t assume that other people want your service or product. Your email list should contain those people with interest in your facility.
- You don’t have to handle any legal issues: you have to abide by the international email laws when using email to send marketing messages. With an opt-in list, you wouldn’t have problems with these.
- Your contact has an interest in your content: with an opt-in email contact list, the people getting your content are all qualified leads. They put in for your email messages themselves, so it mostly leaves you with people that are easy to convert.
2 Make your email relevant
After uploading your contacts, it is only right that you create the segmentation of the communications. It is also likely vital that you have receipts of messages of your customer’s happiness and engagement rates.
There are different ways to segment your email contact. Here are four ways.
- Signup source: there are different ways by which you can acquire contacts that make up your email list.
- Customer stage in the purchase cycle: depending on your marketing funnel and the point that a customer is (loyal customers, new prospect, etc.) the kinds of strategy might differ for the different stages.
- Content engagement: using contact engagement to segment the material that you’re sending to your contact is one way to ensure that you’re providing your contact with what they want. What emails do they open or not open? This question can affect the email marketing campaign.
- Activity level: have a different segment for contacts with small forming like blogging, content writing, many lifetimes.
3 Provide value to your email list
Before you even kickstart your email marketing strategy, you must have to ask yourself if you are giving your audience a reason to engage with or open your email. Make sure that you provide them with value right from the subject line.
There are many ways that you can provide your contact with value. Including personalized product recommendations and discount codes are some of them. This gives the recipient an incentive to purchase while making life easier for them.
Some examples of content that can be valuable to your contact include:
- Coupons and promotional codes.
- High-value content
- Sharing industry expertise
- Timely reminders
- Targeted product recommendations
Make sure you create a mutually beneficial relationship with them. As they subscribe to your email, provide good value for them.
4 Add a clear call to action
It would help if you had a clear purpose for your email marketing: to incentivize your customers towards making a purchase, driving more traffic to your website, or having your email contact refer your business to some other people, etc. If your goal isn’t something like this, there is no point in sending the email.
But if you have a goal like this in mind and you want to give your email the best chance to achieve it, then you must include a clear call to action (CTA) to your email.
CTA is a critical action that the email asks the audience to perform. It can come in the form of a coupon code or a button or other prompts that causes the reader to carry out a particular action.
For your campaign to be effective, you have to make sure that your CTA focuses on one request, even if your email covers several topics. Readers won’t click more than one CTA per mail. It would be best if you drew the readers’ attention to the CTA that’s most important.
5 Be strategic with your CTA placement and Email design
The average number of emails that the average worker gets every day is more than 100. This is why they mostly scan through the most valuable information. If you don’t have a user-friendly design, they could skip the message or overlook important details.
Using an email platform that provides you with mobile-ready designs and easy-to-read layouts for your emails is essential. However, if you are creating your design from scratch, here are a few things you have to check:
- Header: should include your logo or other graphic to identify you.
- Headline: a short statement to capture their attention.
- Text: open up the story briefly but elaborate on the headline.
- A supportive image includes an image that stirs an emotional response.
- CTA: use noticeable colours for the button or text towards the beginning or end of the email.
- Subscription management
While you test numerous strategies, your CTA is essential for the success of email marketing.
6 Send emails at the best time and the right frequency
Put the daily routine of your reader into consideration when you’re sending emails. Send them at a time they are most likely to respond.
- Morning: make it mobile-friendly and make sure the CTA is focused as they are likely looking for just valuable content at the time.
- Afternoon: appropriate for content marketing and B2B sales because they are checking for work emails.
- Evening: eCommerce/B2C focused emails as they are likely with their computers.
If they have any expectations or opt-in preference, you should honour this in the volume of emails you send. Don’t bombard people with daily updates when they are signed for monthly newsletters. Those that ask for more updates also should get more consistent updates.
There are many best practices for making your email marketing more effective. Some of these strategies are discussed in this article. It might take a while to see the result, but with your consistency, you’ll see the difference.
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