Too many people prioritize running advertisements and advertising their website above making sure it is user-friendly. Yes, SEO and Google Ads can help you attract relevant visitors to your website, but if your website is not user-friendly, your money will just be wasted.
When you are well-informed about your industry, it might be challenging to create a website that is user-friendly. Therefore, always ask a friend or member of your family to quickly review and let you know if the content is clear and makes sense to them. Many businesses place too much emphasis on making sure that the website has a good presentation, but even with a stunning design, a confusing and unfriendly website won’t increase your conversion rate.
So read until the end to find out about the 10 tips that will help make sure your website is user-friendly.
- Have a fast-loading website
Having a fast load time is vital for any website. Usually, 40% of visitors will leave and 80% won’t come back to your website if it takes longer than three seconds to load. Users nowadays are more impatient than ever. As it is the very first impression that online visitors get of your website, make sure it is correctly set up, has the appropriate image sizes, and has quick hosting. Their decision to stay on the page and browse further or depart is often based on how quickly it loads.
- Be mobile-friendly
Over 60% of online traffic is generated by mobile users, and that percentage is continuing to rise. So you need to have a mobile-friendly landing page. Users will leave if, after clicking your advertisement, they arrive at a website that is strangely formatted on their mobile device. You won’t get mobile user conversions if there is no mobile-friendly landing page. Simple, right?
- Have eye-catching call-to-action buttons
Okay, so let’s assume your website loaded in less than a second and since your headlines were quite clear, the user is now interested in getting in touch with you. Can they quickly locate your CTA (call-to-action) button? Is it unclear? On your website, the user should constantly be aware of what their next move will be. In other words, your objective should be very obvious and straightforward.
- Ensure a logical flow & be straight to the point
Once again, remember that the user must constantly be aware of what to do next. For example, if they want to know your social media accounts, make sure all of them are connected to your website so that customers may access them if they feel the need. If they want to learn your company’s story, make sure that your “About Us” page is clearly shown on your website. The flow is important, and it should always be logical.
If the user gets confused when interacting with your website due to its disorganization, then it is not user-friendly. You can determine where users spend most of their time by looking at the user behavior metric in Google Analytics. Thanks to this information, you can identify any gaps that may need to be fixed in order to guarantee a straightforward user experience.
- Be clear with your headlines
Great! The headlines are the next good impression you need to make once you’re done with the ones mentioned above. It is a major problem if a visitor comes to your website and doesn’t immediately understand who you are or what you do. There are still many websites that do not have any obvious keywords on their homepage because they think that their visitors are already familiar with them. Never presume. If you own clothing business, be sure that that term and other relevant keywords are prominently displayed on your site to avoid confusing any visitors.
We’re only halfway through, but as you can see there are a lot of things you need to keep in mind when operating a website. So you may want to receive some professional assistance from a reputable digital marketing agency in Mississauga, especially if you’re located in Canada. This will allow you to concentrate on your main task, i.e. running your business, while leaving the marketing to the experts.
- Fix any broken links
Having a broken link on your website is not a good look. If you’d like to see your URLs’ operation and overall functionality, you can do so using Google Search Console, and you can also check for errors and broken links on your website. As soon as you can, be sure to fix them! It not only affects your SEO in search engines but also how users perceive your business if they click on a link that’s broken. After encountering a broken link, users will very certainly just leave your website rather than go back to your website.
- Use contrasting colors
Colors can make all the difference. Get rid of the dated website design and use more contemporary color schemes. Users often respond extremely favorably to contrasting colors because they make headlines and buttons stand out more than they would if they had the same tones. However, keep in mind that the purpose of color is to draw attention, not merely for aesthetic reasons.
- Migrate to HTTPS
You are probably familiar with HTTP which is present at the beginning of website links. However, did you know that there is also HTTPS? This added S stands for “Security,” which everyone wants. It functions as a successor or extension for HTTP. After enabling it, every single unit of data transfer will be encrypted, and it has been demonstrated that there is no effective way to decode your messages or data.
This is vital nowadays. Why? Many people often prefer to keep our username and password combination the same throughout sites so that it’s easy to remember. While it’s simpler to remember, there’s also a greater chance that it will be shared or sold. Assume that all websites where you save sensitive and critical information, are safe, with the exception of one. As a result, your personal and online banking information can be compromised, and it might even be shared with the wrong people.
- Have a balance between pictures & text
Your website visitors won’t spend an hour reading all the text you put on your website. Although content is beneficial for SEO, you must ensure that your website is concise and easy to understand. Additionally, it needs to be visually appealing, which is where visuals and graphics are quite helpful. So use a combination of videos and images to accompany the text. A plugin called “Yoast SEO,” which was designed mostly for SEO is excellent at letting you know how much text and how much image content exists on your website. Observe it and make any necessary changes! It will have an impact.
- A simple menu bar
For certain sectors with a limitless supply of goods or services, this one may be challenging. But still, do not overburden your users. Make sure it is simple and easy to understand if your potential clients want to find something. Remember that users don’t know your business as well as you do, so they won’t know which of the hundreds of alternatives they need even if you list all the names of your products and services on your menu bar. Therefore, to make their experience on your website comfortable, it is YOUR responsibility to inform them and do so with assurance.
And those are the 10 tips that will help you elevate your website!