You Don’t Need a Video for your Website – You Need Video Content for your Brand

You Don’t Need a Video for your Website – You Need Video Content for your Brand
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A website video is just the tip of the branded-content iceberg Gone are the days when a single video on your website would help you stand out. Brands have been using video content to capture the attention of consumers for decades. Perhaps a friendly lizard and a slightly annoying duck come to mind? The concept of the company website itself emerged in the mid-90s, and by the turn of the millennium, it had become a basic requirement for anyone running a business. What began as a novel way to explain what your business offered is no longer enough. Today, in addition to a website, you must develop a strong presence across multiple social media channels and a well-orchestrated content marketing strategy to help you share information and engage prospective customers and clients. Download FREE Resource – Top 10 common content marketing mistakes Grow your audience and build interest and leads by avoiding these common mistakes. With so much content being produced, it’s important your content marketing strategy cuts through. Our content marketing mistakes guide reveals the most common mistakes, but more importantly what to do about them, with strategy recommendations, examples and relevant resources identified Access the Top 10 common content marketing mistakes Online video has followed a similar timeline and evolution. When YouTube emerged in 2005 and internet videos rose in popularity, it became commonplace for company websites to feature explainer videos that give prospective customers a quick and easy way to digest information about the business. In […]

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