Why writing style matters for social and content marketing

Why writing style matters for social and content marketing
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I entered marketing as a career relatively late in life. While I rue not having discovered this wonderful world earlier, one of the things I don’t regret is how useful almost all my previous work experiences were to molding my success as a marketer. And of all those experiences, the most valuable has proven to be my years teaching English literature and composition to middle and high schoolers. Why? Because at its most fundamental level, marketing is communication. Marketing is successful when a message is transmitted from a business to a consumer — and that message not only resonates with the consumer but moves her or him to action. Many skills from the study of written composition contribute to effective message communication for marketing, but I think one of the most overlooked is writing style. Why style? If I just said the word “style” to you out of the context of this site or article, chances are the first association you would make is with “fashion.” Curiously enough, when I looked up the meaning of style on several fashion sites, one of the most common definitions was “a way of communicating.” The clothes you wear and the way you wear something send a message to others, whether or not you are conscious of it. So I suppose that a person with style is one who consciously and intentionally cultivates a message about themselves through their clothing and accessories. And so it is with written (or audio or video) communication. […]

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