You’ve heard it all before: the myriad of reasons your small business should invest in digital marketing strategies. But you’ve never heard it like this before.
Let’s break it down in easy to digest terms so you can get your digital media and marketing channels in place this year—and not be left behind by your competition.
Do You Know How Important Your Small Business Is?
Let’s start by talking about you first. You may not realize it, but your small business is incredibly vital for a thriving economy. In the last several years, small businesses have added nearly 1.4 million fresh new jobs. Out of which, 39% comes from small businesses that have less than 50 people. Small businesses were key for the country’s recovery from the recession. Between 2009 and 2013, around 60% of the jobs were created from small businesses.
Because your small business is so essential, it makes sense that you should be promoting it through the best promotional tools at hand. That’s were social media, content marketing, and email marketing all come into play.
Social Media Marketing Channels
Let’s be honest, social media marketing is a proven advertising tool for small businesses. There is no longer any doubt: for the successful execution of your small business’ digital marketing strategies, you need to go social. Why? Your customers are already using social media. You wouldn’t buy a billboard in the desert, would you?