In almost every facet of business, there are certain guidelines. These are ways an industry functions, no questions asked, because, well, that’s just how things go.
In the marketing world, you can classify this in a multitude of ways; however, today we are going to focus on TWO areas known as Inbound and Outbound marketing.
Firstly, what is inbound and outbound marketing?
Outbound marketing is a traditional form of marketing; conceived in the “darker ages”, prior to the internet and full-on commercial television. Outbound marketing relies on antiquated notions of selling, specifically around cold calling, email lists, snail mail marketing, as well as trade shows and seminars. This kind of investment can cost a lot, mostly due to the human aspect of the sales.
Inbound marketing has been concocted as a reprieve from old school methods; it allows the marketing team to be in touch with the customer, without bombarding them with information when they’re not particularly interested in listening (i.e. cold calling). Inbound marketing is a content based system; using advertisements, blogs and other facets of the digital world to turn customers from strangers, into interested onlookers, and then into customers.
Now that we know a little more about the two methods, which is better?
As much as I’d love to build up the suspense with a thorough operetta about the two styles, it’s really a no brainer; inbound marketing is the contemporary style and easily the most supported amongst any respectable marketer.
We live in a day and age where we are surrounded by so much advertising and marketing, that we need a reprieve. This reprieve comes in our homes, at the end of a long day. This means that people no longer tolerate telemarketer sales and will rarely buy anything out of a catalogue.
With the entire world obsessed with social media, it just makes good sense to move your advertising and organic marketing to a platform that people can peruse at a time that is convenient to them. The invention of Google AdWords means that you’re able to put your desired content in front of the consumer when they’re specifically looking for said content.
Outbound marketing was a successful system once upon a time; however, like everything in this big world of ours, consumers are changing constantly (and thanks to technology, that speed grows exponentially every year), so our marketing efforts must change with our customers.
Drew from Oak Avenue Marketing | emails: firstname.lastname@example.org
Original article published here