Why local SEO is important in the legal sector

Why local SEO is important in the legal sector
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How to gain visibility on SERPs for local law firms As the world goes online, professionals like lawyers, accountants, and dentists are discovering that not as many potential clients are walking through the door and more are searching for them online first. Internet reviews and word of mouth count for more now and up to a third of people research lawyers in their local area before getting in touch with one or more firms to discuss their needs. Local SEO helps law firms connect with prospective buyers of their services. Whether that’s through seeing their details in a citation listing, finding them on a map of local lawyers, or via content marketing, lawyers can no longer afford to sit idly by and cross their fingers that new clients will magically appear. Let’s look now at how local SEO can help law firms get more business. Local SEO Local search is a separate way that search engines like Google make it easier for people to find suitable businesses. They’ve hooked up citation information to track where each business is, linked that to a map with a pin for their location, and couple that with contact information, opening times, and customer reviews. The practice of local SEO is to work with businesses to help them become more visible within Google, Bing, and other search engines. When there’s a law firm in Florida that deals with medical claims, then the firm will want to rank in Google for terms related to medical […]

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