Why email marketing needs to be a top priority for 2018

Why email marketing needs to be a top priority for 2018
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Deciding where to focus your efforts in 2018 is important. It helps with budget and resource allocation, and it alerts you to areas where you might need to upskill your team Reviewing the performance of each campaign, across every channel is a good place to start. Every business is different and every audience responds to different channels in different ways. In ecommerce, however, we’d argue that whatever sector your business sits in—email marketing needs to be a top priority in 2018. Read on and we’ll tell you why. Email delivers the best ROI Why focus on email marketing and not the newer, shinier channels? Well, despite the fact email might not be the sexiest channel, more often than not, it actually delivers the best ROI. Some marketers may mistake maturity for irrelevance and fear that email won’t be able to cut through the noise. But this couldn’t be further from the truth. Unlike social channels which are increasingly pay-to-play as organic reach decreases, email is a tried and tested channel. You aren’t trying to fight for a consumer’s attention while they mindlessly scroll through an increasingly busy newsfeed. When you send email, it is to people who are open to your marketing messages—they signed up for them. For those that open and read, the context is already set. They are intentionally opening a marketing message that they know is from your brand. They know you have something to offer them and they are open to seeing what that is. […]

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