SMART website marketing is short for Specific, Measurable, Attainable, Relevant, and Time-based goal.
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Specific
The marketing goals should be specific meaning they should have details and be clearly defined. If you want to improve traffic set a goal of a specific number say 1000 visitors.
Measurable
Website marketing goals must be easy to measure using quantifiable data. Goals like brand recognition or better product awareness aren’t always easy to measure. Measurable goals are 1000 visitors or 10 signups per day.
Achievable
Being optimistic and being unrealistic are two different things. You can’t grow a business to a Fortune 500 company in the blink of an eye.
Relevant
The businesses shouldn’t crisscross with the exact same needs. It’s important to set your digital marketing goals relevant to your business’s needs.
Time-Based
Finally, your marketing objectives must be attainable in a particular time period.
Without this, success for you may not be possible within a particular window. It takes time to achieve a goal. And without a time frame, there isn’t an effective way to measure success.
SMART marketing is the very foundation of your entire strategy
What is a Website Marketing Strategy?
A website marketing strategy simply defined is a plan that helps you meet your business goals, the foundation of this begins with smart goals and SWOT analysis. A SWOT analysis is especially helpful when you’re running a game site that hosts NFT games. It’s also important when running a Shopify store or Shopify app.
At the end of the article, you will have a solid business strategy for your site. It attracts, converts, and engages browsers into buyers.
Research Your Customer
Is there something that makes you stand out from other B2B marketers? Why should people choose you? What do they want? What are they searching for? Try and answer all these different questions before you embark on your journey.
The answers to these questions help you plan and execute an effective marketing strategy. Without this knowledge everything else is simply wishful thinking. Create and improve your existing strategy and talk to thor parties.
You can make excellent judgment calls based on how well you research your customers and based on your experience in the industry. However, always keep in mind that market research goes beyond these strategies.
There are a few things to think about:
- Your competitors too have experience in the industry. They have a rich customer base. It’s entirely possible that your resources are equal to that of your close competitors. Larger sample size can provide you with more answers while also providing you with a competitive edge. However, your customers don’t represent the entire market. They represent the attitudes of a small segment of your market.
- That’s why looking at a larger sample size is always advisable.
The market research services market is big growing from $75 billion in 2021 to over $90 billion in 2025.
Whenever you are marketing, you must be aware of paid social trends.
Why do market research?
Market research allows you to see your buyer where they exist.
As our world becomes larger and demands more attention market research is invaluable. You can understand buyer problems, their pain points and solutions. You can then craft your product or service as it appeals to them.
Through market research you want to understand the following things:
- Areas where your target audience and customers conduct their product or service research
- Which competitors are your target audience looking for information for making their purchase
- What trends in your industry and among your buyers
- Who makes up the market
- What are their challenges
- What influencers conversions among your target audience?
- What are the customer attitudes regarding products, brands or services?
- If there’s demand for business services you are investing in
- Unaddressed customer needs
- Attitudes on pricing
Market research will help you derive information from a large sample size of your target audience. This removes bias and assumptions so that you get at the heart of the customer’s attitude.
Step 2: Audit Your Website
It is different to be optimistic and an entirely different thing when you wear rose-colored glasses. When you search for something and land on a result, surely you must have had some idea of what’s on the page and whether it satisfied your intent. Sometimes you immediately know you’re on the right page. Could you tell from what you read and saw that the page offered interesting insights and it was worth your time and effort?
Was it easy to find specific information on the page? Were the people behind the page trustworthy? When users visit your site you want to Did you want to stay and explore further.
Here’s a checklist of what you can do:
- Run your website URL through a site audit tool.
- Discover technical errors
- Find SEO errors
- Analyze design and UX problems
- Assess and take charge of SEO content
- Generate a checklist of all site issues and recommend fixes.
Step 3: Leverage the Power of Google
Once you complete the above steps use the power of Google.
Targeted traffic helps you sell whatever you want to sell. You can reach local customers, you can market your retail mom-and-pop shop, and offer more services online. Google will send you the right traffic based on how well you optimize your location listings.
Step 4: Set Measurable Goals
You also need measurable goals.
Here are a few examples:
You need 20,000 visitors, 500 leads, and 12 customers in the next six months. The inbound marketing efforts should drive a revenue goal of over $600,000 in the next few months.
Or you would want to generate two customers from your current list. You also want to scrub your list and keep it entirely filled with qualified leads that you can warm up over a time period.
You want to rank one for the term seo agency London. You estimate it will generate 500 visitors and 100 leads every month.
Be specific with your marketing goals. It’s better to start with some numbers and adjust them as you go.
The goals you set impact your outcomes.
Conclusion
What do you think about using the SMART framework for marketing your website and gaining new leads. Let us know in the comments below.