As we look back into 2017, numerous SEO and digital marketing trends made their mark in the industry. Now, it’s time to look ahead and predict which of these trends are set to blossom further in this year – and which new trends are on their way to really shake up digital marketing as we know it. 1. Using Video to Boost Client Engagement When it comes to driving client engagement, it’s clear that video has become one of the major players in the game. You only need to look at some of the video marketing stats on this. In fact, according to a Content Marketing Institute study, users are ten times more likely to share, engage, comment, or embed video content than other types of social posts. The reasoning behind these findings is that video is able to speak one universal language that connects with countless audiences from all over the world; and therefore, people find it more appealing than other sorts of content. However, videos are also capable of boosting client retention rates. A recent Brainshark poll shows that more than 60% of viewers watch at least ¾ of a video – which is a significantly higher retention rate compared to text-based content. It is clear that if we have an important message to convey, video is the right choice to make. 2. Chatbots This one is set to be one of the most significant digital marketing trends this year. Chatbots that only function with AI (artificial […]

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