The Top 4 Questions your Marketing Team Needs to Ask

The Top 4 Questions your Marketing Team Needs to Ask
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Over the years, marketers have focused their campaign measurements around more traditional metrics such as clicks, unique visitors, leads and opportunities. While marketing teams will never fully divert away from these metrics to demonstrate the business impact their campaigns are having, they need extra help, especially as the competition is increasing. In fact, almost 600,000 new UK businesses set up shop in 2017 alone meaning that, to truly stand out and drive a business in the modern world, marketers must think more strategically about focusing activity and the additional metrics they should be tracking. Here are four of the most important questions marketers should answer, if they want their campaigns to make a truly tangible impact on their business: How can you capture your buyers’ interest? It’s inevitable that those in charge of a business want their marketing teams to shout about and share their organisation’s vision around new products. Despite this, it’s not the products themselves that are of interest to potential buyers, instead, it’s how these solutions solve their – or their customers’ –problems. While it sounds incredibly simple, understanding this thought process is still one of the most important factors in getting buyers to make a purchase. But how can you find out what your audience’s pain points are? You can test it through advertising, landing pages, social media outreach and any other form of data collection. It’s this insight into what exactly makes a buyer sit up and pay attention to a brand which is […]

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