The top 10 strategies to turn data into actionable analytics

The top 10 strategies to turn data into actionable analytics
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Leading digital analytics experts share how to effectively use data and analytics The number of data sources that are available is growing every day. For some of us this might be a good thing, but for many digital marketers it brings up a lot of challenges to deal with. This report, Broken Links: Why analytics investments have yet to pay off , from the Economist Intelligence Unit (EIU) and global sales and marketing firm ZS , shows that there is still a long way to go. 70% of business executives say sales and marketing analytics is already very or even ìextremely important. This in contrast to 2% that say they have achieved broad, positive impact. The question is, how can you most effectively use data and analytics to your business’ advantage? Reporting vs. analysis The job of a digital marketer and analyst is not to come up with a lot of fancy looking reports that contain tons of data. In my opinion, data is just input. The insights you provide should be your most important output. When you have mastered numbers, you will in fact no longer be reading numbers, any more than you read words when reading books. You will be reading meanings. ~ W.E.B. Du Bois You need to answer what the numbers mean to your business and what action should be taken to improve the most important metrics of the business. Turn data into actionable insights I have worked with many companies that really got stuck […]

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