The Power of Seven – Success in Marketing Through Repetition

The Power of Seven – Success in Marketing Through Repetition
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The following article is part of a new series presented by Jewish Content Network which will discuss business ideas, marketing advice, and feature new business technologies, in an effort to help small business and organizations thrive and succeed. Aiming for Top of Mind When it comes to successful marketing, it’s all about repetition. These days, people are so bombarded by information that it’s very difficult to make an impact or to influence their choices or buying habits. The exception might be if you happen to reach someone at the exact moment they have a pressing need. But if you’re trying to establish yourself as a brand, or be “top of mind”, it takes more. It takes repeated exposure to your message to get people to take action. One rule that attempts to quantify this is “the Rule of Seven”, coined by Dr. Jeffrey Lant. The premise is, it takes people seven interactions with your brand before they are ready to action and buy. Whether the number seven is actually the magic number can be debated, but one thing is clear from the entire advertising world: repetition works. So, what are some ways to reach people? These days there are more channels than ever before. Think about it – in the old days you had to put yourself on a billboard or a newspaper. These days, with platforms like the Jewish Content Network , you can place an ad in the palm of a person’s hand in seconds – for […]

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