The mystery of data discrepancies finally solved

The mystery of data discrepancies finally solved
Spread the love
  • 2
    Shares

Why do your Facebook, Google Analytics, AdWords and Bing display entirely different numbers? It’s called Data discrepancies Data discrepancies are very common, and misunderstanding them will lead you to the wrong conclusions. But there’s good news: we’ve finally solved them to give you simple explanations about each discrepancy type and how to deal with it. Keep reading and learn how to identify data-discrepancies and how to get the correct numbers. Your marketing efforts and budgets eventually all lead to one thing – your company’s goals. You want to be on top of each new sign-up, subscriber or visitor, and every bit counts. The problems arise when your different marketing or analytics tools each report a different number of conversions and visitors. Numbers from Facebook, Google Analytics, AdWords, Bing and other platforms almost never correspond. Most marketing platforms seem to report numbers higher than the actual results. This is not only frustrating but leads to incorrect data-driven decisions and allocating the marketing budget inappropriately. But no worries, this detailed guide will help you understand: How each platform counts conversions Why you see different numbers than expected How to view the actual numbers Conversions, Events and Goals A few years ago, most campaigns aimed to drive the highest possible traffic to their landing pages or site, focusing their measurements on site traffic. That’s no longer the case. The goal of different marketing efforts is to get visitors to perform certain actions such as signing up, downloading an eBook, requesting a demo […]

RELATED:  Agency secrets for a great Twitter strategy

Spread the love
  • 2
    Shares
0 I like it
0 I don't like it

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.