So, you keep hearing that Google recently reported a significant algorithm update, BERT. But you are wondering if this update is worth spending time learning. Well, I’ll tell you now. BERT will affect 10% of searches and improve search results for everyone. Web experts were comparing it to the release of RankBrain back in October 2015. If you are an SEO professional, this update is likely to affect your website. Well, if it doesn’t right now, it will with the growth of traffic on your site. But before we delve into how this update will impact SEOs, let’s try understanding it first.
What is BERT?
BERT is an acronym for Bidirectional Encoder Representation from Transformers. This means that Google has made some modifications to understand Natural language Processing. In some ways, BERT is like RankBrain because it also has a machine learning algorithm. Thus, like the AI-based system, its target is to understand queries and content on a webpage better. Without BERT, Google wouldn’t understand search queries or content that is human-like. You can observe that today Google understands more conversational based or natural language. So, if asked, what is BERT? It is an algorithm that helps Google understand the context of words in searches. It also helps match search queries to more relevant results.
Should You Worry About the Update?
Well, this is dependent on the type of content you have been creating on your website or blog. Sites that have been focusing on the keywords risk losing rankings in search results. But, if you have invested in providing content with real value to the user, there is no need to worry. So, why endanger your rankings when you can get an expert essay writer from Essay Zoo to craft an essay for your website? With such professionals, you even get a chance to boost your rank in Google Search results. But only time will tell. To be on the safe side, write your content with intent or seek help.
Google Discusses Algorithm Update
Nayak , a Google fellow and VP of Search blog, discusses how BERT models are useful in searches. They describe BERT as a technology that allows users to train their individual Q&A system. BERT models look at a word in relation to others within the sentence. Thus, the google Bert update considers the context of a word within a sentence. It checks other words before and after the word in question to understand what a user intends to say. So, they improve the accuracy of results in search queries.
Why it matters
This update is a big deal, and you should care about how it will impact you or your business. Let me tell you why.
- First, it will affect 10% of all searches. SEJ asserts there is a high chance it affects your website traffic.
- This Bert update also improves Google search to understand more of natural language
- Finally, it will help the search engine understand the context of words in a search. Thus, user queries are better matched, and they get more relevant results.
How Bert is changing SEO
Experts assert that BERT updates will have impacts on SEOs, but they won’t be so significant. Bounteous points out ways that the BERT updates can affect SEOs. It will drop rankings in search results among companies with irrelevant content. The same is true for those that have targeted unrelated keywords. There is also a lower risk for firms that started leveraging voice-enabled devices. Google’s Search Liaison tweeter feed urged companies to focus on content quality. He warns, “emphasizing on content length” would drop your rankings in search results. Experts recommend hiring content writers to craft a perfect essay for your site. The new BERT updates promise to reward companies that have put a lot of thought into their content.
What Does the Data Say?
We take pride in using data to inform our recommendations to our readers. But, no data has yet collected to measure the effects of updated BERT on SEOs. It takes resources and time to gather enough data to determine the impact BERT has on website traffic. Experts from Google still maintain that optimizing BERT is through improving your content. The focus of webmasters and site owners should be on providing users with great content that can help them. So whether you are new to SEO and don’t know what Bert means or you are a guru, ensure your content is of high quality.
Life After BERT
The new BERT updates should not change any of our SEO principles or strategies. As an SEO professional, you must maintain the same standards you did before the updates. They are but not limited to:
Creating excellent website content supported by keyword research.
Find a premium EssayWritingService and communicate to your audience the way you intended. Determine the questions people are asking online using tools like answerthepublic.com. Finally, cross-reference them with Moz for your list of keywords.
Provide answers to users in a way that users expect.
Using your keywords, create content that answers them. No matter the type of content you choose, ensure the final text is of good quality.
Track your webpages and apps and observe your performance.
Use AI-based systems such as Google Analytics to track your site. This approach ensures you know where you are heading.
Configure your Website after BERTS
You have to perform tiny changes to your site after BERT update to earn new or maintain positions. Consider:
- Getting rid of spammy links.
- Optimize your site using technical SEO updates
- Publish amazing content. Then you will earn featured snippets.
- Match the searcher’s intent with a SERP analysis.
- Target featured snippets.
The last two allow you to make the most out of the BERTS update. The reason is that it is challenging to configure your sire for the update
The BERT algorithm update is a big step for the Google search engine. In such a course, it won’t be long until we have conversations with computers. The Algorithms of machine learning capabilities will ensure users only find relevant information. But, SEO professionals have to do their part to keep up with these advancements. Delivering quality content seems inevitable at the moment.
Also published on Medium.