Should I Fire My Digital Marketing Agency? A Case Study

Should I Fire My Digital Marketing Agency? A Case Study
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I talk with many different businesses that are considering Vertical Measures as their digital marketing agency. Many of these businesses come to us because they’ve seen our ½ day content marketing workshops and breakout sessions at conferences all around the world. Others come to us because they’re frustrated with their current agency. This story is about a business that was losing website traffic and not very happy with their agency. An Artist Gets the Horns from his Marketing Agency I’ll bet you didn’t expect to see a photo of an elk in a digital marketing blog post. It’s featured below because of a recent experience I had while visiting Montana. It revolves around some friends of mine and their experience with an agency that was helping them with their website. Being a digital marketer is sometimes like being an auto-mechanic. When your friends find out what industry you’re in, they immediately ask you to look under the hood. One of the coolest things about being in this industry is the opportunity to work with so many types of businesses. From Fortune 100 corporations to mom and pop small businesses, we’ve helped them all. So, when I was visiting my good friend Katie Ward in Montana, I wasn’t stumped when she told me about her husband’s online business. Katie is married to Jim Swanson. Jim is an artist. He makes antler chandeliers . He has a very interesting background from being a Marine, to making a living on a fishing […]

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