The internet is an indispensable tool for finding new customers and driving sales. According to the Pew Research Center, 89 percent of Americans use the internet to find new products and services, research potential purchases and generally navigate their lives.
This means that your organization must have an online presence to achieve meaningful growth. A new survey from The Manifest analyzes how companies are marketing themselves online, getting responses from 501 marketers from across the U.S. The findings show how companies can expand their advertising operations, and they reveal hot trends across the online marketplace.
Are you investing in online marketing?
According to the survey, only 66 percent of companies invest in online advertising. Though that number represents a majority of organizations, it’s far lower than the estimated 89 percent of consumers who use the internet. The survey team asserts that online marketing is an essential tool for a modern business. It writes: Because the majority of consumers spend so much time on the internet, all businesses should invest in online advertising – not just 66%. “It’s crazy to me that number isn’t higher,” said Flynn Zaiger, CEO of Online Optimism , a digital marketing agency in New Orleans. “Knowing that only two-thirds of businesses are doing online advertising means that just starting with an online marketing tactic can put you ahead of one-third of the competition.”