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Reduce website bounce rates using 404 error page.

Error 404 page appears when you try to follow a dead link that obviously can’t be found.

There are several possible reasons for that:

  • URL was changed;
  • the page was deleted;
  • the link spelling is wrong;

Remember your feelings when clicking on such link: the full range of emotions comes across your face. Disappointment, anger, frustration — that’s what you feel when coming across these dry 404 numbers.

Still such page can become your sheet anchor to keep visitors on your website longer.

Why do you need an error 404 page?

Error 404 page is one of the tools that can make a customer loyal to your product.

First of all, friendly design of the page is a token of user’s good mood. If a customer is happy than the chance he’ll stick around your website is really high.
Second, creative and user-friendly error page leads to top marks in organic search. Complete your broken link messages with eye-catching design — it is great for SEO.
Third and final point: 404 error page is another opportunity for a dialog with the potential client. Talk to your audience and they won’t go away.

How to improve the 404 error page?

Stick to your site design.
Error page style is part of your brand. It shouldn’t differ. GitHub hosting service is a perfect example of sticking to ideals. If you turn to geeks, do it by means of Star Wars allusion. What a creative 404 error page!

Be friendly and polite.
Remember that our world is not consisting only of programmers, that’s why best 404 pages are always simple and understandable. It is always better to say “oops, something went wrong” than to use robot-like depersonalized “page not found”.

Take a look Kualo approach.

Entertain!

Just add some humor with relation to what you present on your site. Originality is a best way to catch customer’s attention and give great results. Bakken & Bæck digital studio took this method on board and got their money’s worth by creating some funny 404 pages!

Bakken & Bæck interactive error page

Their error page looks fresh and distinctive. Besides, it interacts with the customer, being both useful and fun.

Here’s another example of “humor+simplicity” formula from LEGO 404 page design:

Be useful!
Though there shouldn’t be too much information on error 404 page, you have to add some elements to make it helpful.

Here’s what you can add:

  • the link to the main page;
  • the broken link button;
  • search form.

Here are 404 page examples that proves us right.

Simplicity and helpfulness — that’s what Bubble error page represents. Mind the main page button at the bottom of the page.

Bubble 404 error page

Take a look at what Airbnb offers their customers. By the way, this error page also features amazing animation that reminds us how wrong it is to be piggy-wiggy in a rented apartment:

And the last but not the least…

Prevent an error.
Check the broken links on your website constantly. Do it once a month — and it will minimize the number of 404 error page views.
Mind that Google has great webmaster services for finding dead links on your site.

Now you know that 404 error page is totally fun to create! Your personal involvement can make it the best way to communicate with visitors and make them loyal.

Want to make your own app with creative 404 error page? Send us a request and we will give you cost and deadline estimate.

Original article published here

Categories: SEO Web Design
Tags: web-designweb-developmentwebsite design
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