Real Estate Marketing: It's No Longer A Place. It's A State Of Mind.

Real Estate Marketing: It's No Longer A Place. It's A State Of Mind.
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Pexels At its core, the real estate industry is much more than brick and mortar. The moment a building goes up, and in many cases long before, its brand legacy begins. In developing buildings for residential, mixed or commercial use, the structures can stand for generations and go on to be much more than their frameworks. With this longevity, today’s successful real estate projects must become destinations in and of themselves, and they can do this by unifying their brand strategies across their digital and brick-and-mortar addresses. A New Blueprint For Real Estate Marketing When I founded REQ at the dawn of the online reputation industry, we didn’t necessarily envision ourselves becoming prominent in the real estate marketing industry. However, it quickly became a natural fit as we expanded our focus to digital marketing and advertising for lifestyle brands, fast casual restaurants, hospitality, hotels and more. We know based on our expertise in reputation that with the dominance of search engines, decisions are made in heartbeats. A single real estate search result or property review can shape where someone decides to live or shop. In the same vein, real estate reputation is intrinsically tied to branding. Here’s what we’ve learned as we help real estate brands stay ahead. The Evolution From Utility To Lifestyle Historically, real estate marketing typically took a cookie-cutter approach. A real estate firm would hire an outside partner to attract lessees by providing pricing, square footage and location — standard information without any flair. But […]

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