Personalization in Retail: How to create unique experiences and increase sales

Personalization in Retail: How to create unique experiences and increase sales
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We take a look at the power of personalization in retail. How it helps you deliver unique customer experiences and a boost to retail sales Great customer experience is about putting the customer at the centre of everything you do. It’s about giving them what they want quickly and making them feel special in the process. But when you’re faced with thousands of customers, it can be hard to put your best intentions into practice. Personalisation changes this. Does personalization in retail matter? Personalization tends to be seen as a buzzword. People tell you it’s important without sharing the facts. But there’s hard proof that personalization counts when it comes to sales. Remember the ‘Share a Coke’ campaign with people’s names plastered across the packaging? This personal approach was credited with growing Coke’s sales for the first time in 10 years. The research shows Coke’s experience isn’t an isolated one. 75% of consumers are more likely to buy products from retailers that use their name, provide personal recommendations and know their preferences, according to a study by Accenture. Research at Pure360 found that half of consumers are likely to engage with retailers that send relevant personalized offers. Then, of course, there are the risks of not personalizing. Research by Salesforce revealed that over 52% of consumers would switch away from brands that don’t personalize communications. Retailers’ resistance to personalization Despite the evidence, retailers still seem reluctant to invest in personalization. In fact a recent survey by Retail Week revealed […]

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