Merkle Releases Its Q3 2018 Digital Marketing Report

“The Q3 report not only provides marketers with valuable benchmark data for their programs, but it also sheds light on some of the most impactful changes happening on media platforms – from Apple’s new Intelligent Tracking Prevention (ITP) to Facebook and Instagram ad performance to evolving Amazon ad formats.”


Takeaways from the report show that Google search ads achieved steady Y/Y spending growth of 18% in Q3, with clicks up 8% and cost per click (CPC) up 9%. Key metrics highlight the growing contrast between trends for traditional Google text ads and those for Google Shopping Ads, with advertiser investment in Shopping growing by 33%, compared to just 3% growth for text ads. Excluding navigational queries on advertisers’ own brand names, Google Shopping Ads generated 87% of Google search ad clicks for retailers in Q3.

Spending on phone Google search ads was up 33% Y/Y, while desktop spending increased 11%. Tablet spending growth was positive in Q3 for the first time in two years.

Categories: Digital Marketing
Tags: facebookMarketingmediasocial
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