Measuring ROI on Video Marketing Campaigns [Infographic]

Measuring ROI on Video Marketing Campaigns [Infographic]
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Embedding a video on your site can increase conversion rates by up to 80%! Over the past few years, video has steadily become a more important element of digital marketing. With many social media platforms introducing increasingly video-focused algorithms, social video is fast becoming the most visible aspect of social media marketing. Some companies have also been leveraging video in their email marketing, in some cases resulting in a 96% higher click-through rate . If used strategically, video marketing can benefit to your business tremendously. It has been shown to have a fantastic impact on ROI with a proven track record of boosting brand awareness, increasing lead generation and improving conversion rates. This useful infographic from One Productions will guide you through the process of planning your next video marketing campaign. It provides a practical advice on how to calculate your ROI as well as a useful break-down of the video metrics you need to know so you can effectively measure the impact of your video. Planning Your Video Marketing Strategy The best way to guarantee a good ROI is to create a high-quality video. Before investing your time, money and resources into producing a video, consider the following points: What do I aim to achieve with this video? What unique characteristics of the company’s brand can I bring to the video? What content will our audience want to watch? Are there untapped content opportunities we can hone in on? Having thought about these, start to formulate your content […]

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