Marketers Will Improve Organisational Functionality with AI

Marketers Will Improve Organisational Functionality with AI
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The term ‘artificial intelligence’ means many things to many people and can conjure fear among consumers that the rise of such technology will do everything from replacing jobs to replacing humans, writes Tara DeZao, director, content marketing, Oracle Data Cloud, exclusively for ExchangeWire.

While it may sound ominous and complicated, AI simply describes any technology that simulates human intelligence. For the most common application of AI in our daily lives, look no further than your iPhone: it’s Siri. Voice-enabled technologies have permeated both professional and personal environments in the form of virtual assistants like Alexa, Siri, and Cortana, to help simplify the life of the average technologically adept consumer.

When it comes to AI, the use case for the digital marketer is the same, offering simplicity in a sea of complication. Do more with less As marketers, our chief complaints are usually lack of scale and lack of proof. We’re constantly being asked to do more with less. Our budgets are the first to be slashed in tough times. We’re required to be on the cutting edge, but rarely are given the tools to be able to stay there.

Enter AI.

Think about getting a results read-out from a digital ad campaign. You see that ad placements in the upper right are vastly outperforming all others. You’re limited in that moment to putting your learnings in to practice on the next campaign. AI can process that decision-making loop in real time.

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