Influencer marketing has become popular in recent years and is now a crucial part of most brands’ marketing strategies. If you’re planning to leverage influencer marketing for your brand, chances are that you’ve already completed your influencer research and monitored their social media profiles.
Now that you’re all set to launch your influencer marketing campaign, you need to determine what KPIs of influencer marketing should track.
Many marketers know how to find relevant influencers using influencer marketing tools. But when it comes to tracking your campaign performance, many marketers don’t have the slightest idea how to do so effectively.
In case you are also unsure about which success parameters should you use to measure the effectiveness of your campaign, watch out this video on, “6 KPIs of Influencer Marketing That You Need to Measure.”