Is Marketing ready for VR / AR in 2018?

Is Marketing ready for VR / AR in 2018?
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The latest trends and innovations using VR / AR and interactive video to keep an eye on in 2018 Video is by no means a new marketing innovation, but it seems to be on the rise and considered the number one content consumption channel. It is still regarded as a highly popular method to distribute content to increase engagement rates across all digital channels. According to HubSpot’s State of Inbound 2017 report, video is the main disruptor for marketers, yet YouTube and Facebook video are the 2 most popular distribution channels that marketers want to introduce into their strategy in the next 12 months. However, it is important that these trends that are most popular are developed further with new and innovating ways to keep consumers engaged. Download Member Resource – Marketing Technology and Media Innovations guide The guide outlines the most important new technologies marketers should consider when planning for future investment in customer-facing marketing experiences and communications to encourage brand engagement and purchase. Access the Marketing technology and media innovation guide 2018 One trend we are seeing more and more of is the use of interactive video content – 360 videos, Augmented and Virtual Reality – the next progressive step from video providing an interactive customer experience. Now with Apple creating animojis, it seems like the first step (on a small scale) to animating yourself and sharing content in this interactive and creative way. Although the travel sector has been using 360 photos and videos to showcase […]

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