Influencer Marketing: The new face of marketing?

Influencer Marketing: The new face of marketing?
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Social networks have evolved to give birth to a revolutionary form of marketing called influencer marketing The savvy advertiser will tell you that now, social media is the best avenue to reach a market whose decision-making process is influenced by what trends within their social circles online. Download FREE Resource – 10 common social media marketing mistakes guide Our actionable guide to avoiding common social media marketing mistakes to help you avoid the pitfalls that limit engagement with your target audience. Access the 10 Common Social Media Marketing Mistakes Why social networks? As technology advanced, more people used social networks for business functions especially, focusing on consumer recommendations found on social media which were used to guide companies on the development of their products and marketing strategies. Additionally, the use of the power of social networks to learn and influence consumer behavior for brand development proved to be more efficient than traditional forms of advertising. Here are some reasons why influencer marketing goes beyond traditional marketing techniques; 1. Build more credibility Before one becomes a successful media influencer, they need to take time on developing a story for their audience and remain true to their cause. Attracting followers involves building trust with a fan base who come to believe in the influencers perspectives and opinions. Using well-known influencers to reach a specific audience will, in turn, create trust in the company’s product. Unlike traditional marketing, the word of the influencer will be more credible than a newspaper advertisement. Platforms […]

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